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Disclaimer: This report analyses organic performance. Based on Instagram Insights and fluctuations in reach, it appears that paid promotion may have occurred during the reporting period. As we do not have access to the Meta advertising account, we cannot confirm when ads were active, ad spend, or which posts were promoted. Paid activity can also influence broader metrics such as profile visits and engagement, and the proportion of traffic generated from paid versus organic sources cannot be determined.
Key Statistics - Instagram
Numbers
Growth
(Compared to previous month)
Accounts Reached
12,664
(Consisting of 10,216 from ads and 2,980 from organic.)
Total: +22.6%
Paid: +75.4%
Organic: -34.1%
Instagram accounts reached rose to 12,664 in September, a 22.6% increase compared to August's 10,332. Paid activity drove the growth, with ads reaching 10,216 accounts, up 75.4%, as paid promotion continued to build following its return in August. Organic reach fell to 2,980 accounts, down 34.1% from August's 4,523, though it remains well above July's levels. This marks a shift back towards paid promotion carrying the majority of the account's visibility, after organic and paid contributed more evenly last month.
Followers
1,323 followers
-32.4%
23 new followers
The account gained 23 new followers in September, bringing the total to 1,323. This is a 32.4% decrease in new follower growth compared to August's 34 new followers, suggesting the pace of acquisition has eased slightly after last month's strong rebound. Even so, follower growth remains well ahead of July's slowdown.
Profile Visits
455
+40%
Profile visits climbed to 455 in September, a 40% increase compared to August's 325. This builds on last month's recovery, indicating that the continued growth in paid reach is translating into sustained interest in the profile. As we do not have access to the advertising account associated with this profile, it is not possible to determine the exact split between paid and organic contributions to this figure.
External Tap Links
345
+127%
External tap links rose to 345 in September, a 127% increase compared to August's 152. This extends last month's strong recovery, suggesting that call-to-action elements within paid promotions continue to drive increasing external engagement as paid activity builds.
Best Performing Posts
Week 3
Date: 18 September
Accounts reached: 2,401
Interactions: 131
Week 2
Date: 8 September
Accounts reached: 329
Interactions: 6
Week 1
Date: 5 September
Accounts reached: 323
Interactions: 12
Week 3
Date: 28 September
Accounts reached: 201
Interactions: 5
Week 4
Date: 23 September
Accounts reached: 187
Interactions: 14
Week 3
Date: 16 September
Accounts reached: 169
Interactions: 1
Week 2
Date: 10 September
Accounts reached: 135
Interactions: 4
Key Statistics - Facebook
Numbers
Growth
(Compared to previous month)
Page viewers
27,438
+47.5%
Page visits
360
-24.8%
Facebook page viewers rose to 27,438 in September, a 47.5% increase compared to August's 18,606. This builds on last month's major turnaround, with the page continuing to reach a substantially larger audience as paid activity grew further.
Total views for September reached 50,821, a 54% increase compared to August's 32,993. Views from ads climbed to 48,390, up 62.8%, while organic views fell to 2,431, down 25.8% from August's 3,277. Daily views held at around 2,000 through the first half of the month before dropping by roughly half from mid-September, with paid views falling as low as around 700 a day, then recovering to similar levels from around 25 September. This points to a partial pullback in paid activity for just over a week mid-month rather than a full halt, with total views still well ahead of August overall. As we do not have access to the advertising account associated with this page, we're unable to confirm the specific campaigns behind the changes in paid activity.
Key Statistics - LinkedIn
LinkedIn impressions fell to 60 in September, a 63.4% decrease compared to August's 165. All impressions came from organic activity, with no sponsored content running, consistent with previous months. Reach was concentrated in a short burst around 9–10 September, with smaller spikes scattered through the rest of the month. This suggests the page's visibility was tied closely to individual posts rather than sustained exposure.
The page recorded 1 reaction in September, down from 3 in August, with comments and reposts remaining at zero. The dip in engagement is in line with the lower overall reach this period.
LinkedIn followers grew to 13 in September, with 1 new follower gained over the month, matching August's pace. Follower growth remains slow but steady, with the page continuing to add to its audience despite the quieter month in organic reach.
Conclusion
September built on August's recovery for Victoria Park Pool, with paid activity continuing to grow across Instagram and Facebook while LinkedIn had a quieter month.
On Instagram, the growth in paid reach carried through to stronger profile visits and a further sharp rise in external tap links, though organic reach and new follower growth eased after last month's rebound. Facebook followed a similar pattern, with page viewers and total views climbing again despite a partial pullback in paid activity for just over a week mid-month.
Overall, September shows paid promotion re-establishing itself as the main driver of VPP's visibility on Instagram and Facebook, with encouraging gains in click-throughs to external pages. The softening in organic reach on both platforms and the mid-month dip in Facebook paid delivery will be worth keeping an eye on heading into October.
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