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Key Statistics - Instagram
Disclaimer: This report analyses organic performance. Based on Instagram Insights and fluctuations in reach, it appears that paid promotion may have occurred during the reporting period. As we do not have access to the Meta advertising account, we cannot confirm when ads were active, ad spend, or which posts were promoted. Paid activity can also influence broader metrics such as profile visits and engagement, and the proportion of traffic generated from paid versus organic sources cannot be determined.
Numbers
Growth
(Compared to previous month)
Accounts Reached
99,111
(Consisting of 91,807 from ads and 9,432from organic)
Total: + 7.1%
Paid: + 0.1%
Organic: + 245%
Accounts reached shows the number of Instagram accounts reached in the last month. In July, a total of 99,111 accounts were reached, representing a 7.1% increase compared to June. Paid reach held largely steady at 91,807 (+0.1%), while organic reach grew substantially to 9,432, up 245% month-on-month. This shift suggests organic content is starting to make a much stronger contribution to overall reach, even as paid activity remains flat.
Followers
1,583 followers
+ 7.3%
59 new followers
The account gained 59 new followers in July, bringing the total to 1,583, a 7.3% increase compared to June. This marks a clear acceleration in follower growth after last month's more modest pace, suggesting recent content and the uplift in reach are translating into stronger audience growth.
Profile Visits
2,589
+ 76.4%
The profile page was visited 2,589 times in July, a substantial 76.4% increase over June. This builds further on last month's strong uplift, with a growing share of accounts choosing to explore the profile after being exposed to content. As we do not have access to the advertising account associated with this profile, it is not possible to determine the exact split between paid and organic contributions to this figure.
External Tap Links
2,948
- 22.7%
External tap links fell to 2,948 in July, a 22.7% decrease compared to June's total of 3,812. This reverses the positive trend seen over recent months, pointing to reduced click-through from posts or promotions during the period. As we do not have access to the advertising account associated with this profile, the specific campaigns contributing to this decline cannot be confirmed.
Best Performing Posts
Week 1
Date: 15 July
Accounts reached: 59,842
Interactions: 286
Week 2
Date: 7 July
Accounts reached: 44,583
Interactions: 171
Week 2
Date: 9 July
Accounts reached: 30,418
Interactions: 88
Week 5
Date: 31 July
Accounts reached: 2,843
Interactions: 151
Week 4
Date: 25 July
Accounts reached: 1,808
Interactions: 11
Week 3
Date: 18 July
Accounts reached: 469
Interactions: 9
Week 5
Date: 29 July
Accounts reached: 330
Interactions: 7
Week 2
Date: 8 July
Accounts reached: 330
Interactions: 4
Week 1
Date: 2 July
Accounts reached: 273
Interactions: 3
Week 4
Date: 17 July
Accounts reached: 270
Interactions: 9
Week 4
Date: 21 July
Accounts reached: 225
Interactions: 3
Week 2
Date: 10 July
Accounts reached: 188
Interactions: 1
Week 2
Date: 12 July
Accounts reached: 184
Interactions: 2
Week 2
Date: 5 July
Accounts reached: 156
Interactions: 1
Week 4
Date: 24 July
Accounts reached: 119
Interactions: 1
Key Statistics - Facebook
Numbers
Growth
(Compared to previous month)
Page viewers
999,824
-65.5%
Page visits
664
-26.2%
Facebook profile recorded 999,824 page viewers and 664 page visits in July. Page viewers decreased significantly by 65.5% compared to June, while page visits also declined by 26.2%. This suggests a broad pullback in audience reach this month, with both exposure and direct engagement with the page trending downward.
The Views Breakdown shows total views of 181,422, down 73.9% month-on-month, with paid advertising still accounting for the large majority (174,500, down 74.8%) and organic views contributing 6,922, up 147.2%. While organic views continued to grow strongly for the second consecutive month, the scale of the decline in paid views has driven the overall drop in total views. As we do not have access to the advertising account associated with this page, we are unable to confirm the specific campaigns running during this period; however, the size of the decline suggests a substantial reduction in paid activity compared to June.
Key Statistics - LinkedIn
LinkedIn page recorded 66 impressions in July, all generated through organic activity with no sponsored content running during this period. This represents a substantial decrease of 67% compared to June. The page also recorded 0 reactions, a 100% decline month-on-month, while comments and reposts remained at zero. The page gained 1 new follower in the last 31 days, bringing total followers to 42. The pullback in impressions and reactions suggests reduced content activity or reach on the page this month, a reversal from the growth seen previously.
With the centre located close to Sydney's CBD and surrounded by a large professional workforce, LinkedIn continues to offer valuable opportunities for audience growth. Maintaining a consistent posting schedule, while encouraging retailers, partners and existing stakeholders to follow and engage with the page, will help rebuild visibility and support renewed organic growth going forward.
Conclusion
July brought a shift in tone for Cook+Philip Park Pool compared to the previous month, with Instagram continuing to build momentum while Facebook and LinkedIn both pulled back.
Instagram reach and follower growth accelerated, and profile visits kept climbing, though external link taps softened after several months of gains. Facebook saw a marked decline in overall audience reach and paid activity, but organic views continued their upward trajectory, echoing a pattern seen on the other channels.
LinkedIn similarly cooled off this month, with impressions and engagement both retreating from June's strong showing, though the page still added a new follower.
Taken together, July suggests paid and reach-driven metrics softened across the board, while the underlying organic signals on Instagram and Facebook remained resilient, a foundation worth reinforcing with renewed content and engagement effort across Facebook and LinkedIn in the coming month.
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