Embedded Files
Disclaimer: This report analyses organic performance. Based on Instagram Insights and fluctuations in reach, it appears that paid promotion may have occurred during the reporting period. As we do not have access to the Meta advertising account, we cannot confirm when ads were active, ad spend, or which posts were promoted. Paid activity can also influence broader metrics such as profile visits and engagement, and the proportion of traffic generated from paid versus organic sources cannot be determined.
Key Statistics - Instagram
Numbers
Growth
(Compared to previous month)
Accounts Reached
Total: 75,105
(Consisting of 74,554 from ads and 721 from organic.)
Total: +7.7%
Paid: +8% from ads
Organic: +1.1%
Accounts reached shows the number of Instagram accounts reached in the last month. In April, a total of 75,105 accounts were reached, representing a +7.7% increase compared to March. The vast majority of reach was driven by paid ads (74,554), with organic activity contributing 721 accounts. Paid reach grew by +8% while organic reach increased modestly by +1.1%, indicating that paid campaign activity continued to be the primary driver of audience exposure during this period.
Followers
1,831 followers
+ 38.7%
43 new followers
The account gained 43 new followers in April, bringing the total to 1,831, representing a +38.7% increase in the monthly growth rate compared to March. This is a notable improvement on the previous reporting period and suggests that content visibility, supported by paid reach, is converting into a stronger pace of new follower acquisition.
Profile Visits
332
-2.6%
The profile page was viewed 332 times in April, representing a -2.6% decrease compared to March. While the decline is marginal, it suggests that despite increased reach and follower growth, a slightly smaller proportion of users proceeded to visit the profile directly. As we do not have access to the advertising account associated with this profile, it is not possible to determine the exact split between paid and organic contributions to this figure.
External Tap Links
1,041
+3.4%
External tap links recorded 1,041 in April, representing a +3.4% increase compared to March. This modest but positive growth indicates a stable level of outbound engagement, with users continuing to click through to external pages from the profile. Given the high proportion of paid reach during this period, it is likely that campaign call-to-action elements contributed to maintaining this activity.
Best Performing Posts
Week 4
Date: 27 April
Accounts reached: 397
Interactions: 15
Week 1
Date: 7 April
Accounts reached: 270
Interactions: 6
Week 4
Date: 30 April
Accounts reached: 263
Interactions: 31
Week 1
Date: 15 April
Accounts reached: 249
Interactions: 2
Week 3
Date: 21 April
Accounts reached: 200
Interactions: 3
Week 1
Date: 25 April
Accounts reached: 161
Interactions: 3
Key Statistics - Facebook
Numbers
Growth
(Compared to previous month)
Page viewers
821,518
+ 5.4%
Page visits
472
-19.6%
The Prince Alfred Park Pool Facebook profile recorded 821,518 page viewers in April, representing a +5.4% increase compared to March, while page visits decreased by -19.6% to 472. The Views Breakdown shows total views of 2,371,231, up +86.4% month-on-month, with paid advertising accounting for the overwhelming majority of this (2,369,809, up +86.5%) and organic views contributing a modest 1,422, down -6.1%.
As we do not have access to the advertising account associated with this page, we are unable to confirm the specific campaigns running during this period. However, the significant increase in ad-driven views indicates a notable uplift in paid activity compared to March, which appears to have supported the growth in page viewers despite the decline in page visits.
Key Statistics - LinkedIn
The Prince Alfred Park Pool LinkedIn page recorded 27 impressions in April, all from organic activity with no sponsored content running during this period. Impressions declined by -27% compared to March, and no reactions, comments, or reposts were recorded, indicating limited active engagement this month.
The page currently has 17 total followers, with 6 new followers gained in the last 30 days, which is a positive sign of gradual audience growth. Maintaining a consistent posting cadence and proactively inviting relevant contacts to follow the page will support continued development of the channel over time.
Conclusion
Overall, April was a stable period for Prince Alfred Park Pool across social platforms, with paid advertising continuing to underpin visibility on Instagram and Facebook. Growing organic reach and developing the LinkedIn presence remain the key longer-term opportunities for this account
During April, performance across Instagram and Facebook continued to be driven primarily by paid advertising activity, with organic contribution playing a secondary role across both platforms. Instagram reach grew modestly month-on-month, with follower growth showing a positive improvement compared to March. Profile visits remained broadly stable, while external link taps held at a consistent level, indicating steady outbound engagement from the profile.
Facebook page viewers increased compared to the previous month, supported by a significant uplift in ad-driven views. Page visits declined, suggesting that while paid activity effectively expanded overall visibility, fewer users proceeded to engage with the page more directly.
LinkedIn recorded a decrease in impressions month-on-month with no active engagement during the period. The channel remains at an early stage of development, and continued outreach and consistent posting will be important in gradually building a sustainable audience over time.
Report abuse