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Disclaimer: This report analyses organic performance. Based on Instagram Insights and fluctuations in reach, it appears that paid promotion may have occurred during the reporting period. As we do not have access to the Meta advertising account, we cannot confirm when ads were active, ad spend, or which posts were promoted. Paid activity can also influence broader metrics such as profile visits and engagement, and the proportion of traffic generated from paid versus organic sources cannot be determined.
Key Statistics - Instagram
Numbers
Growth (%)
(Compared to previous month)
Accounts Reached
Total: 12,822
(Consisting of 0 from ads and 12,822 from organic)
Total: +70.8%
Paid: 0%
Organic: +502.8%%
Accounts reached shows the number of Instagram accounts reached in the last month. In April, a total of 12,822 accounts were reached, with all of this driven entirely by organic activity: no paid ads contributed during this period. This represents a strong month-on-month improvement, with total reach up +70.8% compared to March, and organic reach recording a significant increase of +502.8%.
Followers
4,776 followers
+ 56.1%
128 new followers
The account gained 128 new followers in April, bringing the total to 4,776. This represents an increase in month-on-month growth compared to March 2026, when the account gained 82 new followers. The +56.1% growth rate suggests that the surge in organic reach during April played a meaningful role in converting profile exposure into new followers.
Profile Visits
1,394
+ 37.7%
The number of times people viewed the profile page of ABC Pool was 1,394 in April, representing a 37.7% increase compared to last month's 1,249 profile views. As we do not have full visibility of advertising activity outside of the sponsored posts set up directly within the account (via Meta Business/Agency access), it is not possible to determine the exact contribution of paid versus organic traffic to these profile visits.
External Tap Links
29
- 89.2%
The External Tap links metric is based on the number of users who clicked the profile URL, typically driven by call-to-actions within posts. April's result of 29 link taps shows a significant decrease of -89.2% compared to the previous month, reflecting reduced outbound engagement activity from the profile. This may be worth monitoring in the coming month to determine whether it is a temporary dip or an ongoing trend.
Best Performing Posts
Week 3
Date: 22 April
Accounts reached: 9,312
Interactions: 624
Week 3
Date: 20 April
Accounts reached: 5,793
Interactions: 191
Week 1
Date: 7 April
Accounts reached: 1,126
Interactions: 16
Week 2
Date: 16 April
Accounts reached: 940
Interactions: 24
Week 4
Date: 29 April
Accounts reached: 883
Interactions: 87
Week 3
Date: 25 April
Accounts reached: 478
Interactions: 15
Key Statistics - Facebook
Numbers
Growth
(Compared to previous month)
Page viewers
3,471
- 88.8%
Page visits
436
- 14%
The ABC Pool Facebook profile recorded 3,471 page viewers and 436 page visits in April. This represents an -88.8% decrease in page viewers and a -14% decrease in page visits compared to March 2026.
Based on the Views Breakdown data visible for April, total views reached 7,604, with all of this attributed to organic activity (7,604, up +101.3%) and zero contribution from paid ads (-100%). This suggests that any paid advertising that may have been active in previous months was not running during this reporting period, and the sharp drop in page viewers likely reflects the absence of ad-driven amplification.
As we do not have access to the advertising account associated with this page, we are unable to confirm the full history of campaign activity. However, the notable spike visible in the chart around 21 April indicates a period of elevated organic activity mid-month, which partially offset what would otherwise have been a more significant overall decline.
Key Statistics - LinkedIn
The ABC Pool LinkedIn page recorded 72 impressions in April, all from organic activity with no sponsored content running during this period. While impressions declined by -41.9% compared to March, reactions, comments, and reposts each recorded 0, indicating that content visibility did not translate into active engagement this month.
Despite the softer engagement figures, the follower base has continued to grow incrementally, which reflects the page becoming more established over time. Given that the channel is still in its early stages, fluctuations in month-on-month impressions are to be expected as the audience develops.
To build on this foundation, we recommend maintaining a consistent posting cadence and continuing to proactively invite existing contacts and relevant stakeholders to follow the page. This will help grow the foundational audience and improve the likelihood of sustained engagement in future reporting periods.
Conclusion
During April, performance across Instagram and Facebook showed contrasting results, with Instagram delivering strong organic growth while Facebook recorded a significant decline in both page viewers and page visits. Instagram reach increased by +502.8% on an entirely organic basis, with follower growth also improving month-on-month to 128 new followers. In contrast, Facebook page viewers dropped by -88.8%, consistent with the absence of paid advertising activity during this period.
External link taps on Instagram declined sharply to 29, down -89.2% compared to March, suggesting that despite improved reach and profile visits, fewer users proceeded to click through to external pages this month.
LinkedIn recorded a decrease in impressions of -41.9%, with no active engagement recorded during the period. While results were softer month-on-month, the channel remains at an early stage and continued audience growth reflects gradual, steady progress in the right direction.
Overall, April highlights the significant role paid advertising plays in driving Facebook visibility, while demonstrating that organic content quality can meaningfully support Instagram performance in its absence.
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