Embedded Files
Key Statistics - Instagram
Disclaimer: This report analyses organic performance. Based on Instagram Insights and fluctuations in reach, it appears that paid promotion may have occurred during the reporting period. As we do not have access to the Meta advertising account, we cannot confirm when ads were active, ad spend, or which posts were promoted. Paid activity can also influence broader metrics such as profile visits and engagement, and the proportion of traffic generated from paid versus organic sources cannot be determined.
Numbers
Growth
(Compared to previous month)
Accounts Reached
97,609
(Consisting of 97,290 from ads and 792 from organic)
Total: - 1.1%
Paid: - 0.8%
Organic: - 16%
Accounts reached shows the number of Instagram accounts reached in the last month. In summary, a total of 97,609 accounts were reached in April, representing a 1.1% month-on-month decrease. The vast majority of reach was driven by paid ads (97,290), with a smaller contribution from organic activity (792).
Followers
1,497 followers
+ 26.5%
43 new followers
The account gained 43 new followers in April, bringing the total follower count to 1,497, representing a monthly growth rate of +26.5%. This reflects an increase in follower acquisition compared to the previous reporting period (32 new followers in March), indicating improved account traction and a stronger pace of audience growth.
This uplift suggests that content visibility and engagement have strengthened, contributing to a higher conversion of profile exposure into new followers. While overall audience size remains relatively steady, the improved monthly growth rate indicates positive momentum in attracting and retaining interest within the platform.
Profile Visits
546
+ 15.2%
Profile visits increased to 546 in April, representing a 15.2% month-on-month increase. This indicates a positive uplift in user intent, with more audiences choosing to explore the profile after engaging with or viewing content.
This growth suggests that recent posts are successfully prompting users to take further action and learn more about the venue, reflecting improved content effectiveness in driving consideration-level engagement.
While overall reach and visibility may have been influenced by paid promotion activity, the increase in profile visits is still a positive signal of stronger audience interest. As access to the associated Meta advertising account is not available, it is not possible to fully determine the proportion of traffic generated through paid versus organic activity.
External Tap Links
2,559
- 7.3%
External tap links decreased to 2,559 in April, representing a -7.3% month-on-month decline. External tap links measure the number of users who clicked the profile URL, which is typically driven by calls to action within posts or advertisements. While reach remained strong through paid ads during the reporting period, the slight reduction in external link clicks may suggest that campaign objectives were less focused on driving traffic beyond Instagram compared to the previous month. As we do not have access to the Meta advertising account associated with this profile, it is not possible to confirm which ads were running or the specific objectives of those campaigns.
Best Performing Posts
Week 1
Date: 9 April
Accounts reached: 391
Interactions: 18
Week 1
Date: 7 April
Accounts reached: 306
Interactions: 4
Week 3
Date: 22 April
Accounts reached: 293
Interactions: 8
Week 3
Date: 24 April
Accounts reached: 186
Interactions: 5
Week 4
Date: 27 April
Accounts reached: 163
Interactions: 6
Week 2
Date: 14 April
Accounts reached: 161
Interactions: 3
Week 4
Date: 29 April
Accounts reached: 142
Interactions: 4
Week 3
Date: 25 April
Accounts reached: 123
Interactions: 1
Key Statistics - Facebook
Numbers
Growth
(Compared to previous month)
Page viewers
675,958
- 25.6%
Page visits
722
+ 16.3%
The Cook+Philip Park Pool Facebook profile recorded 675,958 page viewers and 722 page visits in April. Page viewers decreased by -25.6% compared to March, while page visits increased by +16.3%, suggesting that while overall audience reach was lower, those who did reach the page were more inclined to visit it directly.
The Views Breakdown for April shows total views of 1,826,061, up +22.2% month-on-month. The overwhelming majority of this was driven by paid advertising (1,823,563, up +22.2%), with organic views contributing a comparatively small share (2,498, up +6.6%). This confirms that paid advertising was active during the reporting period and played a significant role in sustaining overall content visibility.
As we do not have access to the advertising account associated with this page, we are unable to confirm the specific campaigns that were running or their individual objectives. However, the scale of ad-driven views relative to organic activity indicates a continued reliance on paid promotion to maintain reach at this level.
Key Statistics - LinkedIn
The Cook+Philip Park Pool LinkedIn page recorded 42 impressions in April, all from organic activity with no sponsored content running during this period. Impressions decreased by -34.4% compared to March, and while 1 reaction was recorded, comments and reposts remained at zero, indicating limited active engagement this month.
Given the centre's proximity to Sydney's CBD and the high concentration of professionals in the surrounding area, LinkedIn remains a relevant channel for reaching local workers and nearby businesses. While the current follower base is small, this represents an opportunity to grow a targeted local audience over time.
Conclusion
During April, performance across Instagram and Facebook reflected the continued influence of paid advertising activity, while LinkedIn remained at an early stage of development. Instagram reach was predominantly driven by paid ads (97,290 out of 97,609 total accounts reached), with organic contribution remaining comparatively low. Despite this, follower growth improved month-on-month to 43 new followers, and profile visits increased by +15.2%, suggesting that paid visibility is translating into meaningful audience interest at the profile level. External link taps declined slightly by -7.3% to 2,559, indicating a broadly stable level of outbound engagement.
Facebook recorded 675,958 page viewers, down -25.6% compared to March, while page visits increased by +16.3% to 722. The Views Breakdown confirms that paid advertising remained active during the period, with ad-driven views accounting for the vast majority of total views (1,823,563 out of 1,826,061). As access to the associated advertising account is not available, the specific campaigns and objectives behind this activity cannot be determined.
LinkedIn recorded 42 impressions in April, down -34.4% month-on-month, with minimal engagement activity. The channel remains at an early stage, and given the centre's location close to Sydney's CBD, there is a clear opportunity to grow a relevant professional audience through targeted outreach.
Overall, April performance for Cook+Philip Park Pool was largely sustained by paid advertising activity across both Instagram and Facebook. Organic performance across all platforms remained modest, reinforcing the value of a structured outreach approach, particularly on LinkedIn, to develop more sustainable audience growth over time.
Report abuse