Andrew (Boy) Charlton Pool

Disclaimer: This report analyses organic performance. Based on Instagram Insights and fluctuations in reach, it appears that paid promotion may have occurred during the reporting period. As we do not have access to the Meta advertising account, we cannot confirm when ads were active, ad spend, or which posts were promoted. Paid activity can also influence broader metrics such as profile visits and engagement, and the proportion of traffic generated from paid versus organic sources cannot be determined.

Key Statistics - Instagram

Accounts reached, shows the number of Instagram accounts reached in the last month. 

In summary, a total of 7,509 accounts were reached, with the majority of this driven by ads (5,728) compared to 2,127 from organic activity.

The performance percentages indicate strong reach overall, with 79.6% total, 82.1% from paid, and 60.6% from organic.

The account gained 82 new followers in March. This represents a decline in month-on-month growth compared to February 2026, when the account gained 103 new followers. In March, the growth appears to have been driven primarily by regular content exposure rather than targeted promotion, resulting in a more moderate increase in followers.

The number of times people viewed the profile page of ABC Pool was 1,012  in March, representing a 19% decrease compared to last month’s 1,249 profile views. As we do not have full visibility of advertising activity outside of the sponsored posts set up directly within the account (via Meta Business/Agency access), it is not possible to determine the exact contribution of paid versus organic traffic to these profile visits.

The External Tap links metric is based on the number of users who clicked the profile URL, typically driven by call-to-actions within posts. This month’s result shows a decrease compared to the previous month, reflecting reduced outbound engagement activity from the profile.

Best Performing Posts

Key Statistics - Facebook

The Andrew (Boy) Charlton Pool Facebook profile recorded 30,889 page viewers and 507 page visits in March. This represents a 54.5% decrease in page viewers and a 25.8% decrease in page visits compared to the previous month.

Based on current Meta Business Suite visibility, no active paid advertising was observed during this reporting period. The reduction in overall traffic may therefore reflect a return to predominantly organic performance following prior periods of higher visibility.

Based on the relationship between the number of followers and the volume of views, along with historical fluctuations in month-on-month performance, it is possible that paid advertising activity may have influenced results in previous periods. As we do not have access to the advertising account associated with this page, we do not have visibility of any campaigns that may have been run and are therefore unable to determine the proportion of traffic generated through paid versus organic activity.

Key Statistics - LinkedIn

LinkedIn has continued to show positive growth during this reporting period, with steady improvements in both audience size and engagement levels. While the overall base remains relatively small compared to more established channels, performance is trending in the right direction month-on-month.

This growth reflects increasing traction as the page becomes more established and content continues to reach a broader audience over time.

To further build on this momentum, we recommend maintaining a consistent LinkedIn outreach approach across all Belgravia accounts. This would involve proactively inviting existing contacts and relevant stakeholders to follow the pages, helping to strengthen visibility, expand the foundational audience, and support continued sustainable engagement on the platform.