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Disclaimer: This report analyses organic performance. Based on Instagram Insights and fluctuations in reach, it appears that paid promotion may have occurred during the reporting period. As we do not have access to the Meta advertising account, we cannot confirm when ads were active, ad spend, or which posts were promoted. Paid activity can also influence broader metrics such as profile visits and engagement, and the proportion of traffic generated from paid versus organic sources cannot be determined.
Key Statistics - Instagram
Numbers
Growth
(Compared to previous month)
Accounts Reached
103,747
(Consisting of 102,827 from ads and 1,360 from organic.)
Total: -53.3%
Paid: - 53.4%
Organic: +38.4%
Accounts reached shows the number of Instagram accounts reached in the last month. In April, a total of 103,747 accounts were reached, representing a -53.3% decrease compared to March. The majority of reach was driven by paid ads (102,827), with organic activity contributing 1,360 accounts. While paid reach declined by -53.4%, organic reach increased by +38.4%, suggesting a modest improvement in organic content visibility despite the overall reduction in paid activity this period.
Followers
1,280 followers
-36.7%
38 new followers
The account gained 38 new followers in April, bringing the total to 1,280, reflecting a -36.7% decrease in the monthly growth rate compared to March. The slower pace of follower acquisition is consistent with the reduction in paid reach during this period, as lower ad-driven exposure typically results in fewer new users discovering and following the account.
Profile Visits
758
-56.9%
The profile page was viewed 758 times in April, representing a -56.9% decrease compared to March. This significant decline aligns with the reduction in overall paid reach, as fewer users being exposed to content through ads is likely to have resulted in less traffic being directed to the profile. As we do not have access to the advertising account associated with this profile, it is not possible to determine the exact split between paid and organic contributions to this figure.
External Tap Links
3,207
-64.5%
External tap links recorded 3,207 in April, representing a -64.5% decrease compared to March. The decline is consistent with the broader reduction in paid activity during this period, as lower ad reach typically reduces the volume of users being directed to external pages via call-to-action elements. Despite the decrease, the absolute number of link taps remains relatively substantial, indicating continued outbound engagement from the profile.
Best Performing Posts
Week 2
Date: 16 April
Accounts reached: 939
Interactions: 37
Week 2
Date: 7 April
Accounts reached: 272
Interactions: 2
Week 3
Date: 22 April
Accounts reached: 216
Interactions: 18
Week 4
Date: 27 April
Accounts reached: 204
Interactions: 7
Week 2
Date: 25 April
Accounts reached: 119
Interactions: 16
Week 2
Date: 29 April
Accounts reached: 83
Interactions: 1
Key Statistics - Facebook
Numbers
Growth
(Compared to previous month)
Page viewers
251,669
-7.8%
Page visits
1,063
+ 61.6%
Facebook profile recorded 251,669 page viewers and 1,063 page visits in April. Page viewers decreased by -7.8% compared to March, while page visits increased significantly by +61.6%, suggesting that while overall audience reach was slightly lower, a notably higher proportion of users actively visited the page directly. The Views Breakdown shows total views of 616,047, up +35.2% month-on-month, with paid advertising accounting for the vast majority (613,483, up +35.2%) and organic views contributing 2,564, up +25.6%.
As we do not have access to the advertising account associated with this page, we are unable to confirm the specific campaigns running during this period. However, the increase in total views alongside the notable spike in page visits visible in the chart towards the end of April suggests a period of elevated activity, likely influenced by paid campaign activity during that time.
Key Statistics - LinkedIn
The Victoria Park Pool LinkedIn page recorded 21 impressions in April, all from organic activity with no sponsored content running during this period. Impressions declined by -57.1% compared to March, and no reactions, comments, or reposts were recorded, indicating limited active engagement this month.
The page currently has 8 total followers with no new followers gained in the last 30 days. While the channel remains at a very early stage, maintaining a consistent posting cadence and proactively inviting relevant contacts to follow the page will be important in gradually building a foundational audience over time.
Conclusion
During April, performance across Instagram and Facebook reflected a shift in paid advertising activity compared to the previous month, with Instagram metrics declining across most measures while Facebook delivered a more mixed picture. Instagram reach decreased significantly month-on-month, consistent with a reduction in paid ad activity during the period. Follower growth and profile visits also softened, while external link taps declined considerably, reinforcing the relationship between paid reach volumes and downstream engagement actions on the platform.
Facebook page viewers decreased slightly, however page visits increased notably, suggesting that users who did encounter the page were more inclined to engage with it directly. Total views grew month-on-month, supported by continued paid advertising activity, and the spike in activity visible towards the end of April indicates a period of elevated campaign exposure during that time.
LinkedIn recorded a decrease in impressions month-on-month with no active engagement or new followers gained during the period. With a very small existing audience, the channel remains at an early stage and will require consistent activity and proactive outreach to build meaningful traction going forward.
Overall, April performance at Victoria Park Pool was characterised by softer Instagram results following what appears to have been a reduction in paid activity compared to March, alongside stable Facebook visibility and limited LinkedIn development. Building on organic content quality and maintaining consistent activity across all platforms will be key to sustaining performance in future reporting periods.
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