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Disclaimer: This report analyses organic performance. Based on Instagram Insights and fluctuations in reach, it appears that paid promotion may have occurred during the reporting period. As we do not have access to the Meta advertising account, we cannot confirm when ads were active, ad spend, or which posts were promoted. Paid activity can also influence broader metrics such as profile visits and engagement, and the proportion of traffic generated from paid versus organic sources cannot be determined.
Key Statistics - Instagram
Numbers
Growth
(Compared to previous month)
Accounts Reached
221,949
(Consisting of 171,497 from ads and 835 from organic.)
+ 390.4%
Paid: +11.1%
Organic: +8%
Accounts reached increased significantly to 221,949 in March, representing a 390.4% month-on-month increase. This was primarily driven by paid activity, which accounted for 171,497 of total reach and increased by 11.1% compared to the previous month. Organic reach also increased to 835, reflecting an 8% uplift month on month. This indicates continued strong performance from paid promotion alongside a modest improvement in organic visibility, suggesting more consistent distribution across both channels compared to the previous period.
Followers
1,252 followers
+114.8%
58 new followers
Follower growth increased by 114.8% month on month, reflecting a significant rise in new followers gained in March. This uplift is likely supported by increased visibility from paid activity, which helps expose the account to broader audiences and encourages new users to follow the page.
Profile Visits
1,758
+206.8%
Profile visits rose by 206.8% month on month, indicating a substantial increase in the number of users visiting the account’s profile in March. This uplift is likely supported by paid activity, with advertising encouraging users to engage further and visit the profile, suggesting that campaign content included strong call-to-action elements driving on-platform interaction.
External Tap Links
9,022
+802.2%
External tap links increased by 802.2% month on month, reflecting a very strong uplift in users clicking through to the external website during the reporting period. This significant increase indicates that a much higher proportion of users are not only visiting the profile but are also taking action to access external destinations, suggesting improved effectiveness of content and call-to-action pathways in driving deeper engagement beyond the platform.
Best Performing Posts
Week 3
Date: 17 March
Accounts reached: 1,294
Interactions: 24
Week 3
Date: 19 March
Accounts reached: 386
Interactions: 50
Week 1
Date: 4 March
Accounts reached: 315
Interactions: 2
Week 4
Date: 23 March
Accounts reached: 217
Interactions: 7
Week 2
Date: 11 March
Accounts reached: 150
Interactions: 2
Week 4
Date: 25 March
Accounts reached: 131
Interactions: 7
Week 1
Date: 6 March
Accounts reached: 122
Interactions: 3
Week 2
Date: 13 March
Accounts reached: 104
Interactions: 0
Key Statistics - Facebook
Numbers
Growth
(Compared to previous month)
Page viewers
272,960
+ 451.5%
Page visits
658
+ 126.9%
Facebook total views increased to 272,960 during the reporting period, indicating a strong uplift in overall visibility and content exposure across the platform. This suggests that the page reached a significantly larger audience compared to the previous month, reflecting improved distribution and stronger performance in driving awareness.
Key Statistics - LinkedIn
LinkedIn activity increased in March, with impressions rising from 8 to 50, indicating improved visibility and growing exposure of content on the platform. While overall activity remains relatively low due to the smaller follower base, this uplift suggests that the page is beginning to gain more traction and reach a wider audience than in the previous month.
Conclusion
In March, Victoria Park Pool reflects strong growth in overall visibility, driven primarily by paid activity, with organic reach also showing modest improvement. This indicates continued effectiveness in expanding audience exposure across the platform.
Engagement performance also strengthened, with notable increases in profile visits and external tap links, suggesting improved user intent and stronger conversion from exposure into deeper interaction and website traffic. Follower growth continued upward, supported by increased visibility and audience reach.
Facebook performance showed a significant uplift in total views, reinforcing strong awareness outcomes during the period, while LinkedIn recorded a small increase in impressions, indicating early but positive progress in building visibility within a professional audience.
LinkedIn also showed encouraging early signs of growth, with a substantial increase in page visitors compared to the previous month. Although still a developing channel with a small base, this upward trend indicates improving awareness and presents an opportunity for gradual audience building.
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