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Disclaimer: This report analyses organic performance. Based on Instagram Insights and fluctuations in reach, it appears that paid promotion may have occurred during the reporting period. As we do not have access to the Meta advertising account, we cannot confirm when ads were active, ad spend, or which posts were promoted. Paid activity can also influence broader metrics such as profile visits and engagement, and the proportion of traffic generated from paid versus organic sources cannot be determined.
Key Statistics - Instagram
Numbers
Growth
(Compared to previous month)
Accounts Reached
Total: 48,172
(Consisting of 44,336 from ads and 4,251 from organic)
Total: -39.8%
Paid: -43.2% for ads posts
Organic: +27.9%
Accounts reached shows the number of Instagram accounts reached in the last month. In May, a total of 48,172 accounts were reached, a -39.8% decrease in comparison to April. The majority of reach was driven by paid ads (44,336), though paid reach declined by -43.2% month-on-month. Organic reach increased by +27.9% to 4,251, which is an encouraging development suggesting improved content visibility outside of paid activity despite the overall reduction in reach this period.
Followers
6,098 followers
+2.1%
97 new followers
The account gained 97 new followers in May, bringing the total to 6,098, a +2.1% increase in the growth rate compared to April. This is a modest improvement on the previous reporting period, when 95 new followers were gained, indicating a broadly stable pace of audience acquisition that has held steady despite the reduction in paid reach this month.
Profile Visits
1,356
+2.6%
The profile page was viewed 1,356 times in May, a +2.6% increase compared to April. While the growth is modest, it is a positive reversal of the decline recorded in the previous month and suggests that user intent to explore the profile has remained consistent. As we do not have access to the advertising account associated with this profile, we cannot determine the exact split between paid and organic contributions to this figure.
External Tap Links
1,170
-23.5%
External tap links recorded 1,170 in May, representing a -23.5% decrease compared to April. This decline is broadly consistent with the reduction in paid reach during the period, as lower ad-driven exposure typically results in fewer users being directed to external pages via call-to-action elements. Despite the decrease, the volume of link taps remains at a reasonable level relative to overall reach. We do not have access to the Meta advertising account associated with this profile; it is not possible to confirm which ads were running or the specific objectives of those campaigns. The strong increase in external link taps suggests that the ads may have been optimised to drive traffic beyond Instagram rather than follower growth.
Best Performing Posts
Week 1
Date: 8 May
Accounts reached: 1,262
Interactions: 64
Week 1
Date: 2 May
Accounts reached: 788
Interactions: 14
Week 3
Date: 19 May
Accounts reached: 521
Interactions: 16
Week 1
Date: 5 May
Accounts reached: 466
Interactions: 5
Week 2
Date: 11 May
Accounts reached: 389
Interactions: 8
Week 3
Date: 13 May
Accounts reached: 387
Interactions: 3
Week 2
Date: 10 May
Accounts reached: 316
Interactions: 4
Week 4
Date: 29 May
Accounts reached: 233
Interactions: 7
Key Statistics - Facebook
Numbers
Growth
(Compared to previous month)
Page viewers
366,315
+35.2%
Page visits
2,320
-11.1%
Facebook recorded 366,315 page viewers and 2,320 page visits in May. Page viewers increased by +35.2% compared to April, while page visits decreased by -11.1%, suggesting that while a larger audience was reached overall, fewer users proceeded to visit the page directly during this period.
The Views Breakdown shows total views of 661,560, up +54.9% month-on-month, with paid advertising driving the substantial majority of this (652,376, up +56.7%) and organic views contributing 9,184, down -14.3%. The significant increase in ad-driven views indicates a notable uplift in paid activity compared to April.
As we do not have access to the advertising account associated with this page, we are unable to confirm the specific campaigns running during this period. The scale of paid views relative to organic activity confirms that paid promotion remained the primary driver of content visibility this month.
Key Statistics - LinkedIn
LinkedIn page recorded 74 impressions in May, all from organic activity with no sponsored content running during this period. Impressions decreased by -30.8% compared to April; 3 reactions were recorded this month, which is a positive development, indicating a small but meaningful level of active engagement with the content.
The page currently has 34 total followers, with 4 new followers gained in the last 30 days, representing a notable improvement in audience growth compared to the previous reporting period. Given the nature of the centre's surrounding area, LinkedIn continues to serve as a supplementary channel, and maintaining consistent posting activity alongside proactive outreach will support continued gradual development over time.
Conclusion
During May, performance across Instagram and Facebook showed contrasting trends, with Facebook delivering strong growth while Instagram metrics eased compared to the previous month. Instagram reach declined month-on-month, reflecting a reduction in paid activity during the period, though organic reach improved, which is an encouraging development. Follower growth remained broadly stable, and profile visits increased slightly, suggesting that audience interest in the account has held steady despite the lower overall reach.
Facebook page viewers increased notably compared to April, supported by a significant uplift in paid advertising activity as reflected in the Views Breakdown. Page visits declined modestly, indicating that while more users were exposed to content, fewer proceeded to engage with the page directly. As access to the associated advertising account is not available, the specific campaigns driving this activity cannot be confirmed.
LinkedIn recorded a slight decrease in impressions month-on-month, 3 reactions were recorded, and 4 new followers were gained during the period, both of which represent an improvement compared to April. While the channel remains at an early stage, these developments suggest gradual progress in building audience engagement over time.
Overall, May was a period of mixed but broadly stable performance for Gunyama Park, with paid advertising continuing to underpin Facebook visibility while Instagram organic reach showed signs of improvement. Continued investment in both paid and organic activity across platforms will be important in sustaining momentum in the months ahead.
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