Embedded Files
Disclaimer: This report analyses organic performance. Based on Instagram Insights and fluctuations in reach, it appears that paid promotion may have occurred during the reporting period. As we do not have access to the Meta advertising account, we cannot confirm when ads were active, ad spend, or which posts were promoted. Paid activity can also influence broader metrics such as profile visits and engagement, and the proportion of traffic generated from paid versus organic sources cannot be determined.
Key Statistics - Instagram
Numbers
Growth
(Compared to previous month)
Accounts Reached
Total: 32,124
(Consisting of 31,939
from ads and 502 from organic.)
Total: + 2.3%
Paid: + 3.1% from ads
Organic: - 27.9%
Accounts reached shows the number of Instagram accounts reached in the last month. In June, a total of 32,124 accounts were reached, representing a +2.3% increase compared to May. Paid ads continued to drive the majority of reach (31,939, up +3.1%), while organic reach declined by -27.9% to 502 accounts. The modest overall increase indicates broadly stable paid activity month-on-month, though the reduction in organic reach suggests lower non-paid content visibility during this period.
Followers
1,848 followers
+17.2%
34 new followers
The account gained 34 new followers in June, bringing the total to 1,848, representing a +17.2% increase in the monthly growth rate compared to May. This is an improvement on the previous reporting period, when 29 new followers were gained, suggesting that the stable level of paid reach is continuing to support a gradual pace of audience acquisition.
Profile Visits
258
+6.6%
The profile page was viewed 258 times in June, representing a +6.6% increase compared to May. While the growth is modest, it is a positive development following the decline recorded in the previous month and indicates that user intent to explore the profile has remained consistent. As we do not have access to the advertising account associated with this profile, it is not possible to determine the exact split between paid and organic contributions to this figure.
External Tap Links
1,087
+46.9%
External tap links recorded 1,087 in June, representing a +46.9% increase compared to May. This is a meaningful improvement month-on-month and suggests that call-to-action elements within posts or paid promotions were more effective in directing users to external pages during this period. Given the continued reliance on paid reach, campaign activity likely contributed to this uplift, though the specific campaigns cannot be confirmed as we do not have access to the associated advertising account.
Best Performing Posts
Week 2
Date: 9 June
Accounts reached: 244
Interactions: 11
Week 2
Date: 11 June
Accounts reached: 168
Interactions: 3
Week 4
Date: 15 June
Accounts reached: 150
Interactions: 3
Key Statistics - Facebook
Numbers
Growth
(Compared to previous month)
Page viewers
283,806
-62.3%
Page visits
245
-36.4%
The Prince Alfred Park Pool Facebook profile recorded 283,806 page viewers and 245 page visits in June, representing significant decreases of -62.3% and -36.4%, respectively, compared to May. Both metrics declined considerably month-on-month, indicating a substantial reduction in overall audience reach and direct page engagement during this period.
The Views Breakdown shows total views of 679,108, down -63.1% compared to May, with paid advertising accounting for the vast majority (677,396, down -63.2%) and organic views contributing 1,712, up +42.8%. The scale of the decline in ad-driven views points to a significant reduction in paid activity during June. As we do not have access to the advertising account associated with this page, we are unable to confirm the specific campaigns running during this period; however, the organic views improvement is a modest positive within an otherwise softer month.
Key Statistics - LinkedIn
The Prince Alfred Park Pool LinkedIn page recorded 10 impressions in June, all from organic activity with no sponsored content running during this period. Impressions decreased by 52.4% compared to May, and no reactions, comments, or reposts were recorded, indicating limited active engagement this month.
The page currently has 16 total followers, with 4 new followers gained in the last 30 days, which is an improvement compared to the previous reporting period when no new followers were gained. While the channel remains at a very early stage, this growth in the follower base is an encouraging sign and maintaining consistent posting activity alongside proactive outreach will support continued development over time.
Conclusion
During June, Instagram performance showed modest improvement compared to May, with overall reach remaining broadly stable and follower growth, profile visits, and external link taps all recording increases month-on-month. External link taps in particular saw a meaningful uplift, suggesting that content or campaign activity was more effective in driving users to external pages during this period. Organic reach declined, however, indicating that non-paid visibility was lower despite the improvements in downstream engagement metrics.
Facebook recorded significant declines in both page viewers and page visits compared to May, with the Views Breakdown confirming a substantial reduction in paid advertising activity during June. Organic views increased modestly, which is a small positive, but the overall reduction in ad-driven reach was the dominant factor behind the softer performance this month.
LinkedIn recorded a decrease in impressions month-on-month with no active engagement during the period. The page gained 4 new followers in the last 30 days, which is an encouraging improvement, and continued consistent posting alongside proactive outreach will be important in gradually building the channel's audience over time.
Overall, June was a mixed month for Prince Alfred Park Pool, with Instagram showing resilience in engagement metrics despite softer organic reach, while Facebook visibility declined considerably in line with a reduction in paid activity. Maintaining consistent paid promotion will be important in sustaining the visibility levels achieved in previous reporting periods.
Report abuse