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Disclaimer: This report analyses organic performance. Based on Instagram Insights and fluctuations in reach, it appears that paid promotion may have occurred during the reporting period. As we do not have access to the Meta advertising account, we cannot confirm when ads were active, ad spend, or which posts were promoted. Paid activity can also influence broader metrics such as profile visits and engagement, and the proportion of traffic generated from paid versus organic sources cannot be determined.
Key Statistics - Instagram
Numbers
Growth
(Compared to previous month)
Accounts Reached
Total: 7,431
(Consisting of 6,275
from ads and 1,345 from organic.)
Total: + 879.1%
Paid: +100% from ads
Organic: +77.2%
Instagram accounts reached rebounded strongly to 7,431 in August, an 879.1% increase compared to July's 759. This marks the return of paid activity after last month's complete halt, with ads contributing 6,275 accounts this period. Organic activity also continued to grow, contributing 1,345 accounts, up 77.2%. This is a significant reversal from July, when paid promotion had paused entirely and organic reach carried the account on its own.
Followers
1,871 followers
+126.7%
34 new followers
The account gained 34 new followers in August, bringing the total to 1,871, a 126.7% increase in the growth rate compared to July's 15 new followers. This rebound in follower acquisition lines up with the return of paid activity, suggesting the renewed ad spend has translated directly into faster audience growth.
Profile Visits
286
+201.1%
Profile visits climbed to 286 in August, a 201.1% increase compared to July's 95. This is a substantial turnaround from last month's decline, consistent with the resumption of paid promotion driving more traffic to the profile page. As we do not have access to the advertising account associated with this profile, it is not possible to determine the exact split between paid and organic contributions to this figure.
External Tap Links
298
+5.9K%
External tap links surged to 298 in August, an increase of roughly 5,900% compared to July's 5. This sharply reverses last month's near-total collapse, aligning closely with the return of paid activity, and suggests call-to-action elements within paid promotions are once again driving strong external engagement.
Best Performing Posts
Week 4
Date: 29 August
Accounts reached: 852
Interactions: 9
Week 3
Date: 18 August
Accounts reached: 372
Interactions: 13
Week 1
Date: 3 August
Accounts reached: 296
Interactions: 5
Week 5
Date: 27 August
Accounts reached: 107
Interactions: 1
Key Statistics - Facebook
Numbers
Growth
(Compared to previous month)
Page viewers
5,349
+536.8%
Page visits
253
+78.2%
Facebook page viewers rebounded sharply to 5,349 in August, a 536.8% increase compared to July's 840. This is a major turnaround from last month's near-total collapse, indicating a substantial recovery in overall audience reach this period.
Page visits climbed to 253 in August, a 78.2% increase compared to July's 142. This continues the pattern of recovery seen in page viewers, with direct engagement with the page also picking up meaningfully this month.
Total views for August reached 7,814, a 489.7% increase compared to July's 1,325. Views from ads returned strongly in August, reaching 5,207 after paid activity had paused completely in July, while organic views also grew to 2,607, up 96.8%. This is a strong reversal from July, when paid promotion had paused entirely and the page relied solely on organic views. As we do not have access to the advertising account associated with this page, we're unable to confirm the specific campaigns behind this resumption of paid activity.
Key Statistics - LinkedIn
LinkedIn impressions rose to 218 in August, a 103.7% increase compared to July's 107. All impressions came from organic activity, with no sponsored content running, consistent with July. This continues July's substantial jump in visibility, with reach growing further this month.
The page recorded 4 reactions in August, a 100% increase compared to July's 2. Comments and reposts remained at zero. This extends last month's emerging engagement, suggesting content continues to resonate with a modestly growing share of viewers.
LinkedIn followers grew to 18 in August, with 1 new follower gained in the last 31 days, matching July's pace (0% change). While follower growth held steady rather than accelerating, the continued strong increase in impressions and reactions suggests the page's growing visibility should support further audience growth if maintained.
Conclusion
August marked a strong recovery for Prince Alfred Park Pool, with paid activity resuming across both Instagram and Facebook after July's near-total halt.
Instagram reach rebounded sharply as paid ads returned, driving substantial growth in followers, profile visits, and external tap links, all of which had softened considerably in July's paid-free environment. Facebook saw an even more pronounced turnaround, with page viewers and total views surging as paid activity resumed alongside continued organic growth. LinkedIn built on last month's bright spot, with impressions climbing further and engagement continuing to grow, even as follower growth held steady.
Overall, August points to a clear resumption of paid promotion across Instagram and Facebook, restoring reach and visibility to levels well above last month, while LinkedIn's organic momentum continues to provide a steady complement across channels heading into the next reporting period.
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