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Disclaimer: This report analyses organic performance. Based on Instagram Insights and fluctuations in reach, it appears that paid promotion may have occurred during the reporting period. As we do not have access to the Meta advertising account, we cannot confirm when ads were active, ad spend, or which posts were promoted. Paid activity can also influence broader metrics such as profile visits and engagement, and the proportion of traffic generated from paid versus organic sources cannot be determined.
Key Statistics - Instagram
Numbers
Growth
(Compared to previous month)
Accounts Reached
Total: 20,839
(Consisting of 18,167 from ads and 3,028 from organic)
Total: -62.8%
Paid: -65.8% for ads posts
Organic: -43.7%
Accounts reached shows the number of Instagram accounts reached in the last month. In July, a total of 20,839 accounts were reached, representing a 62.8% decrease compared to June. Both paid and organic reach declined this month, with paid ads contributing 18,167 accounts (down 65.8%) and organic activity contributing 3,028 accounts (down 43.7%). The pullback across both channels marks a reversal from June's broad-based growth, pointing to a notable reduction in overall content visibility during this period.
Followers
6,243 followers
+76.8%
175 new followers
The account gained 175 new followers in July, bringing the total to 6,243, a 76.8% increase in the growth rate compared to June. This is a substantial acceleration in follower acquisition, suggesting that despite the drop in reach, existing exposure continued to convert strongly into new followers this month.
Profile Visits
2,923
+36.5%
The profile page was viewed 2,923 times in July, an increase of 36.5% compared to June. This continues the positive trend from recent months, with more accounts choosing to explore the profile despite the decline in overall reach. As we do not have access to the advertising account associated with this profile, it is not possible to determine the exact split between paid and organic contributions to this figure.
External Tap Links
534
-60.6%
External tap links recorded 534 in July, representing a 60.6% decrease compared to June. This reverses the improvement seen last month, suggesting that call-to-action elements within posts or paid promotions were less effective in directing users to external pages this period, consistent with the overall reduction in reach.
Best Performing Posts
Week 5
Date: 31 July
Accounts reached: 2,880
Interactions: 151
Week 1
Date: 3 July
Accounts reached: 723
Interactions: 17
Week 1
Date: 8 July
Accounts reached: 710
Interactions: 13
Week 3
Date: 12 July
Accounts reached: 627
Interactions: 3
Week 3
Date: 17 July
Accounts reached: 605
Interactions: 9
Week 3
Date: 15 July
Accounts reached: 600
Interactions: 8
Week 2
Date: 10 July
Accounts reached: 568
Interactions: 16
Week 4
Date: 21 July
Accounts reached: 503
Interactions: 17
Week 2
Date: 7 July
Accounts reached: 454
Interactions: 10
Week 2
Date: 5 July
Accounts reached: 321
Interactions: 2
Week 4
Date: 23 July
Accounts reached: 313
Interactions: 5
Week 5
Date: 29 July
Accounts reached: 291
Interactions: 5
Week 4
Date: 25 July
Accounts reached: 288
Interactions: 11
Key Statistics - Facebook
Numbers
Growth
(Compared to previous month)
Page viewers
37,452
-74.1%
Page visits
1,349
- 37.9%
Facebook profile recorded 37,452 page viewers and 1,349 page visits in July, representing decreases of 74.1% and 37.9%, respectively, compared to June. The sharp drop in page viewers points to a substantial reduction in overall audience reach, while the decline in page visits, though smaller in comparison, suggests direct engagement with the page also softened during the period.
The Views Breakdown shows total views of 76,155, down 66.4% month-on-month, with paid advertising accounting for the majority (69,043, down 67.9%) and organic views contributing 7,112, down 38.4%. Both paid and organic views declined this month, a reversal from June's contrasting trend, with the scale of the drop in paid views driving most of the overall decline. As we do not have access to the advertising account associated with this page, we are unable to confirm the specific campaigns running during this period; however, the extent of the decline suggests a considerable pullback in paid activity compared to June.
Key Statistics - LinkedIn
The Gunyama Park LinkedIn page recorded 212 impressions in July, all from organic activity with no sponsored content running during this period. This represents a strong increase of 81.2% compared to June, though no reactions, comments, or reposts were recorded, indicating that the improved content visibility did not translate into active engagement this month.
The page currently has 38 total followers, with 3 new followers gained in the last 30 days, a 200% increase compared to June. The combination of stronger impressions growth and an accelerating follower count is an encouraging sign that content is reaching a broader audience and the page's organic presence is building good momentum.
Conclusion
July was a mixed month for Gunyama Park across its three channels.
Instagram reach decreased significantly compared to June, with both paid and organic contributions declining; however, follower growth accelerated notably, and profile visits kept climbing despite the softer reach, while external tap links pulled back in line with the broader dip. Facebook was similar, with reduced reach, with both page viewers and page visits down, and total views declining across paid and organic sources alike.
LinkedIn was the standout this month, with impressions up strongly and follower growth accelerating, even though engagement in the form of reactions and comments remained flat.
Overall, July suggests a temporary pullback in paid-driven reach across Instagram and Facebook, while the underlying audience (reflected in follower growth on both Instagram and LinkedIn, and continued profile visit growth) remained resilient, pointing to a solid base to build on once paid activity picks back up.
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