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Disclaimer: This report analyses organic performance. Based on Instagram Insights and fluctuations in reach, it appears that paid promotion may have occurred during the reporting period. As we do not have access to the Meta advertising account, we cannot confirm when ads were active, ad spend, or which posts were promoted. Paid activity can also influence broader metrics such as profile visits and engagement, and the proportion of traffic generated from paid versus organic sources cannot be determined.
Key Statistics - Instagram
Numbers
Growth
(Compared to previous month)
Accounts Reached
886
(Consisting of 3 from ads and 884 from organic.)
Total: -98.8%
Paid: -100%
Organic: -21.5%
Accounts reached shows the number of Instagram accounts reached in the last month. In July, a total of 886 accounts were reached, representing a decrease of 98.8% compared to June. Paid ads contributed just 3 accounts, down 100%, while organic activity contributed 884 accounts, down 21.5%. The near-total halt in paid activity was the overwhelming driver of the decline, with organic reach also softening slightly on top of the loss of paid support.
Followers
1,290 followers
-75.9%
7 new followers
The account gained 7 new followers in July, bringing the total to 1,290, a decrease of 75.9% in the growth rate compared to June. This is a substantial slowdown in follower acquisition, consistent with the sharp pullback in paid reach that had been driving stronger growth in previous months.
Profile Visits
133
-78.6%
The profile page was viewed 133 times in July, a decrease of 78.6% compared to June. This reverses last month's strong uplift, with the pause in paid activity likely a key factor behind fewer accounts choosing to explore the profile. As we do not have access to the advertising account associated with this profile, it is not possible to determine the exact split between paid and organic contributions to this figure.
External Tap Links
7
-99.8%
External tap links recorded 7 in July, representing a decrease of 99.8% compared to June. This sharp decline closely mirrors the halt in paid activity, suggesting that call-to-action elements within paid promotions had been driving the vast majority of external link engagement in prior months.
Best Performing Posts
Week 5
Date: 31 July
Accounts reached: 2,980
Interactions: 153
Week 1
Date: 2 July
Accounts reached: 374
Interactions: 9
Week 2
Date: 8 July
Accounts reached: 272
Interactions: 4
Week 4
Date: 20 July
Accounts reached: 182
Interactions: 5
Week 2
Date: 10 July
Accounts reached: 182
Interactions: 3
Week 5
Date: 27 July
Accounts reached: 105
Interactions: 7
Week 4
Date: 22 July
Accounts reached: 95
Interactions: 1
Week 2
Date: 5 July
Accounts reached: 82
Interactions: 2
Week 4
Date: 25 July
Accounts reached: 75
Interactions: 6
Key Statistics - Facebook
Numbers
Growth
(Compared to previous month)
Page viewers
676
-98.9%
Page visits
379
-27.3%
The Victoria Park Pool Facebook profile recorded 676 page viewers and 379 page visits in July, representing decreases of 98.9% and 27.3%, respectively, compared to June. The near-total collapse in page viewers points to a drastic reduction in overall audience reach, while page visits, though also down, fell far less sharply in comparison.
The Views Breakdown shows total views of 1,788, down 98% compared to June, with paid advertising falling to 0 (down 100%) and organic views contributing all 1,788 views, though this was itself down 41.5% on June's organic figure. The complete halt in paid activity is the overwhelming driver of the drop in overall views this month.
As we do not have access to the advertising account associated with this page, we are unable to confirm the specific circumstances behind this change; however, the scale of the decline points to a full pause in paid activity during July.
Key Statistics - LinkedIn
The Victoria Park Pool LinkedIn page recorded 59 impressions in July, all from organic activity with no sponsored content running during this period. This represents a decrease of 10.6% compared to June, though 1 reaction was recorded, indicating a small but continued level of active engagement with content this month.
The page currently has 11 total followers, with 1 new follower gained in the last 31 days. While follower growth remains modest, the continued engagement alongside a steady base of impressions suggests the page is holding a consistent, if slow-moving, organic presence. Maintaining consistent posting activity alongside proactive outreach will be important in building further follower growth over time.
Conclusion
July marked a sharp pullback for Victoria Park Pool, with paid activity appearing to pause across both Instagram and Facebook.
Instagram reach collapsed as paid ads fell to near zero, and while organic reach declined only modestly by comparison, follower growth, profile visits, and external tap links all fell sharply in the absence of paid support. Facebook mirrored this pattern closely, with page viewers and total views both down dramatically as paid views dropped to zero, though organic views held up somewhat better than the paid figures.
LinkedIn was the one channel to hold steady, with impressions easing only slightly and continued engagement in the form of a reaction, alongside a small gain in followers.
Overall, the pattern across Instagram and Facebook points clearly to a halt in paid promotion this period; restoring paid activity will be key to bringing reach and downstream engagement back toward the levels seen in recent months, while LinkedIn's steady organic presence offers a small bright spot to build on.
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