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Disclaimer: This report analyses organic performance. Based on Instagram Insights and fluctuations in reach, it appears that paid promotion may have occurred during the reporting period. As we do not have access to the Meta advertising account, we cannot confirm when ads were active, ad spend, or which posts were promoted. Paid activity can also influence broader metrics such as profile visits and engagement, and the proportion of traffic generated from paid versus organic sources cannot be determined.
Key Statistics - Instagram
Numbers
Growth
(Compared to previous month)
Accounts Reached
63,895
(Consisting of 62,692 from ads and 1,791 from organic.)
Total: +122.9%
Paid: + 136.8%
Organic: - 31.6%
Accounts reached shows the number of Instagram accounts reached in the last month. In June, a total of 63,895 accounts were reached, representing a significant increase of +122.9% compared to May. The majority of reach was driven by paid ads (62,104, up +136.8%), with organic activity contributing 1,791 accounts, down -31.6%. The substantial growth in paid reach indicates a notable uplift in advertising activity during this period compared to the previous month.
Followers
1,927 followers
+ 46.5%
63 new followers
The account gained 63 new followers in June, bringing the total to 1,927, representing a +46.5% increase in the growth rate compared to May. This is a meaningful improvement on the previous reporting period and suggests that the significant increase in paid reach during June has contributed to a stronger pace of new follower acquisition this month.
Profile Visits
976
+ 36.9%
The profile page was viewed 976 times in June, representing a +36.9% increase compared to May. This positive uplift in user intent is consistent with the broader increase in reach during the period, with more users being exposed to content and subsequently choosing to explore the profile. As we do not have access to the advertising account associated with this profile, it is not possible to determine the exact split between paid and organic contributions to this figure.
External Tap Links
1,262
+111.7%
External tap links recorded 1,262 in June, representing a significant increase of +111.7% compared to May. This strong growth is consistent with the uplift in paid reach during this period, as higher ad-driven exposure typically results in more users being directed to external pages via call-to-action elements. The doubling of link taps month-on-month suggests that campaign content was effective in driving outbound engagement during June.
Best Performing Posts
Week 2
Date: 8 June
Accounts reached: 679
Interactions: 34
Week 4
Date: 24 June
Accounts reached: 497
Interactions: 31
Week 2
Date: 12 June
Accounts reached: 431
Interactions: 12
Week 3
Date: 18 June
Accounts reached: 314
Interactions: 1
Week 4
Date: 22 June
Accounts reached: 241
Interactions: 11
Week 1
Date: 3 June
Accounts reached: 218
Interactions: 5
Week 1
Date: 5 June
Accounts reached: 216
Interactions: 5
Week 4
Date: 26 June
Accounts reached: 210
Interactions: 4
Week 3
Date: 15 June
Accounts reached: 183
Interactions: 2
Week 4
Date: 21 June
Accounts reached: 170
Interactions: 3
Week 5
Date: 30 June
Accounts reached: 78
Interactions: 7
Key Statistics - Facebook
Numbers
Growth
(Compared to previous month)
Page viewers
176,320
-21%
Page visits
1,470
+1.1%
Facebook profile recorded 176,320 page viewers and 1,470 page visits in June, representing a 21% decrease in page viewers and a marginal +1.1% increase in page visits compared to May. While overall audience reach declined, the stability in page visits suggests that those who encountered the page remained broadly inclined to visit it directly.
The Views Breakdown shows total views of 337,356, down -7.7% month-on-month, with paid advertising accounting for the vast majority (330,591, down -8.4%) and organic views contributing 6,765, up +51.2%. The notable increase in organic views is an encouraging development, indicating improving non-paid content visibility despite the overall reduction in reach. As we do not have access to the advertising account associated with this page, we are unable to confirm the specific campaigns running during this period.
Key Statistics - LinkedIn
The Ian Thorpe Aquatic Centre LinkedIn page recorded 88 impressions in June, all from organic activity with no sponsored content running during this period. Impressions increased by +23.9% compared to May, which is a positive development, though no reactions, comments, or reposts were recorded, indicating that the improved visibility did not translate into active engagement this month.
The page currently has 23 total followers, with 4 new followers gained in the last 30 days, representing a continued positive trend in audience growth. While the channel remains at an early stage, the gradual increase in both impressions and followers suggests that consistent activity is having a positive effect over time.
Note: Currently, your plan does not include custom content for LinkedIn.
Conclusion
During June, Instagram performance improved significantly compared to May, with reach more than doubling month-on-month, driven by a notable uplift in paid advertising activity. Follower growth strengthened accordingly, and both profile visits and external link taps recorded substantial increases, suggesting that the higher volume of paid reach translated effectively into deeper audience engagement during this period.
Facebook page viewers declined compared to May, while page visits remained broadly stable, indicating that those who encountered the page continued to engage with it at a consistent level. The Views Breakdown shows a modest reduction in total views, though organic views increased by +51.2%, which is an encouraging sign of improving non-paid content visibility on the platform.
LinkedIn recorded a further increase in impressions month-on-month, up +23.9%, and 4 new followers were gained during the period, continuing the gradual positive trend in audience growth. While engagement levels remain limited, the channel is developing steadily, and the current plan does not include custom content for this channel.
Overall, June was a positive month for Ian Thorpe Aquatic Centre, with Instagram delivering strong growth across all metrics, supported by increased paid activity, while Facebook and LinkedIn showed encouraging signs of improving organic visibility alongside the broader performance trends.
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