Embedded Files
Disclaimer: This report analyses organic performance. Based on Instagram Insights and fluctuations in reach, it appears that paid promotion may have occurred during the reporting period. As we do not have access to the Meta advertising account, we cannot confirm when ads were active, ad spend, or which posts were promoted. Paid activity can also influence broader metrics such as profile visits and engagement, and the proportion of traffic generated from paid versus organic sources cannot be determined.
Key Statistics - Instagram
Numbers
Growth
(Compared to previous month)
Accounts Reached
Total: 38,841
(Consisting of 34,433 from ads and 5,273 from organic)
Total: +86.4%
Paid: +89.5% for ads posts
Organic: +74.1%
Instagram accounts reached surged to 38,841 in August, an 86.4% increase compared to July's 20,839. Both paid and organic reach grew strongly, with paid ads contributing 34,433 accounts (up 89.5%) and organic activity contributing 5,273 accounts (up 74.1%). This marks a sharp reversal from July's broad-based decline, pointing to a substantial rebound in overall content visibility this month.
Followers
6,277 followers
-56%
77 new followers
The account gained 77 new followers in August, bringing the total to 6,277, though this represents a 56% decrease in the growth rate compared to July's 175 new followers. This suggests that while the account continues to grow, the pace of follower acquisition has slowed despite the strong uplift in reach.
Profile Visits
1,279
-56.2%
Profile visits fell to 1,279 in August, a 56.2% decrease compared to July's 2,923. This reverses the positive trend seen in recent months, suggesting that although more accounts were reached this period, a smaller share converted into profile views. As we do not have access to the advertising account associated with this profile, it is not possible to determine the exact split between paid and organic contributions to this figure.
External Tap Links
1,155
+116.3%
External tap links rebounded strongly to 1,155 in August, a 116.3% increase compared to July's 534. This reverses last month's sharp decline, suggesting that call-to-action elements within posts or paid promotions were considerably more effective in directing users to external pages this period, consistent with the overall increase in reach.
Best Performing Posts
Week 3
Date: 18 August
Accounts reached: 1,739
Interactions: 91
Week 2
Date: 10 August
Accounts reached: 1,558
Interactions: 74
Week 6
Date: 31 August
Accounts reached: 1,457
Interactions: 51
Week 2
Date: 12 August
Accounts reached: 1,016
Interactions: 42
Week 1
Date: 3 August
Accounts reached: 804
Interactions: 54
Week 4
Date: 24 August
Accounts reached: 724
Interactions: 22
Week 3
Date: 20 August
Accounts reached: 526
Interactions: 17
Week 1
Date: 5 August
Accounts reached: 506
Interactions: 8
Week 4
Date: 28 August
Accounts reached: 285
Interactions: 5
Week 4
Date: 26 August
Accounts reached: 242
Interactions: 6
Key Statistics - Facebook
Numbers
Growth
(Compared to previous month)
Page viewers
50,516
+34.9%
Page visits
1,104
- 18.2%
Facebook page viewers reached 50,516 in August, a 34.9% increase compared to July's 37,452. This is a strong recovery from July's sharp 74.1% decline, suggesting audience exposure to the page rebounded significantly this period.
Page visits fell to 1,104 in August, an 18.2% decrease compared to July's 1,349. Direct engagement with the page continued to soften, extending the decline seen in July, though at a more moderate rate.
Total views for August reached 82,173, a 7.9% increase on July's 76,155. Views from ads climbed to 76,763, up 11.2%, while organic views fell to 5,410, down 23.9% from July's 7,112. This marks a partial recovery from last month, when both paid and organic views declined together; this month, paid activity has driven a return to overall growth while organic views continued to pull back. As we do not have access to the advertising account associated with this page, we're unable to confirm the specific campaigns behind the increase in paid activity.
Key Statistics - LinkedIn
LinkedIn impressions rose to 599 in August, a 182.5% increase compared to July's 212. All impressions came from organic activity, with no sponsored content running, consistent with July. This builds on last month's strong growth, pointing to a further acceleration in the page's organic reach.
The page recorded 9 reactions in August, along with 1 repost. Comments remained at zero. This marks a shift from July, when the improved reach did not translate into any engagement: this month's activity suggests content is starting to resonate with viewers as well as reach them.
LinkedIn followers grew to 52 in August, with 14 new followers gained in the last 31 days, a 366.7% increase compared to July's 3 new followers. This is a substantial acceleration in follower growth, building further on last month's momentum and suggesting the page's organic presence is gaining real traction.
Conclusion
August was a stronger month across the board for Gunyama Park, with all three channels showing meaningful growth after July's mixed performance.
Instagram reach rebounded sharply, with both paid and organic contributions climbing well above July's levels, and external tap links followed suit with a strong recovery; the one softer spot was profile visits, which pulled back after several months of gains, and follower growth also cooled slightly despite the stronger reach. Facebook mirrored this rebound, with page viewers and total views up substantially on the back of increased paid activity. LinkedIn remained the standout, building on last month's momentum with impressions up further, follower growth accelerating sharply, and engagement finally picking up in the form of reactions and a repost.
Overall, August points to renewed paid-driven momentum on Instagram and Facebook, alongside LinkedIn's continued organic strength, giving Gunyama Park a solid platform to carry into the next month, with an eye on shoring up the softer Instagram profile visit and follower numbers.
Report abuse