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Disclaimer: This report analyses organic performance. Based on Instagram Insights and fluctuations in reach, it appears that paid promotion may have occurred during the reporting period. As we do not have access to the Meta advertising account, we cannot confirm when ads were active, ad spend, or which posts were promoted. Paid activity can also influence broader metrics such as profile visits and engagement, and the proportion of traffic generated from paid versus organic sources cannot be determined.
Key Statistics - Instagram
Numbers
Growth
(Compared to previous month)
Accounts Reached
Total: 759
(Consisting of 0
from ads and 759 from organic.)
Total: - 97.6%
Paid: -100% from ads
Organic: +51.2%
Accounts reached shows the number of Instagram accounts reached in the last month. In July, a total of 759 accounts were reached, representing a 97.6% decrease compared to June. Paid ads contributed 0 accounts, down 100%, while organic activity contributed 759 accounts, up 51.2%. The complete halt in paid activity was the primary driver of the overall decline, though it's worth noting that organic reach continued to build, offsetting some of the loss.
Followers
1,849 followers
-55.9%
15 new followers
The account gained 15 new followers in July, bringing the total to 1,849, a decrease of 55.9% in the growth rate compared to June. This marks a considerable slowdown in follower acquisition, consistent with the reduction in paid reach that had been supporting audience growth in previous months.
Profile Visits
95
-63.2%
The profile page was viewed 95 times in July, a decrease of 63.2% compared to June. As we do not have access to the advertising account associated with this profile, it is not possible to determine the exact split between paid and organic contributions to this figure.
External Tap Links
5
-99.5%
External tap links recorded 5 in July, representing a decrease of 99.5% compared to June. This sharp decline aligns closely with the halt in paid activity, suggesting that call-to-action elements within paid promotions had been the primary driver of external link engagement in prior months.
Best Performing Posts
Week 5
Date: 31 July
Accounts reached: 2,946
Interactions: 153
Week 3
Date: 17 July
Accounts reached: 513
Interactions: 23
Week 1
Date: 2 July
Accounts reached: 159
Interactions: 2
Week 5
Date: 28 July
Accounts reached: 102
Interactions: 2
Week 2
Date: 5 July
Accounts reached: 85
Interactions: 0
Week 4
Date: 25 July
Accounts reached: 63
Interactions: 1
Week 3
Date: 12 July
Accounts reached: 60
Interactions: 1
Key Statistics - Facebook
Numbers
Growth
(Compared to previous month)
Page viewers
840
-99.7%
Page visits
142
-42%
The Prince Alfred Park Pool Facebook profile recorded 840 page viewers and 142 page visits in July, representing significant decreases of 99.7% and 42%, respectively, compared to June. The near-total collapse in page viewers indicates a drastic reduction in overall audience reach, with page visits also declining considerably, though somewhat less severely.
The Views Breakdown shows total views of 1,325, down 99.8% compared to June, with paid advertising falling to 0 (down 100%) and organic views contributing all 1,325 views, though this was itself down 22.6% on June's organic figure. The complete halt in paid activity is the overwhelming driver of the drop in overall views this month. As we do not have access to the advertising account associated with this page, we are unable to confirm the specific circumstances behind this change; however, the scale of the decline points to a full pause in paid activity during July.
Key Statistics - LinkedIn
The Prince Alfred Park Pool LinkedIn page recorded 107 impressions in July, all from organic activity with no sponsored content running during this period. Impressions increased substantially by 970% compared to June, a significant jump in visibility. The page also recorded 2 reactions this month, up from zero previously, while comments and reposts remained at zero, indicating a modest but positive uplift in active engagement alongside the strong growth in reach.
The page currently has 17 total followers, with 1 new follower gained in the last 31 days, a decrease compared to June's growth. Despite the slower pace of follower acquisition, the sharp rise in impressions and the emergence of some engagement are encouraging signs, and maintaining consistent posting activity alongside proactive outreach will help convert this growing visibility into further audience growth.
Conclusion
July was a difficult month for Prince Alfred Park Pool, with paid activity apparently pausing across both Instagram and Facebook.
Instagram reach fell sharply as paid ads dropped to zero, though organic reach continued to build and follower growth held up better than the other engagement metrics; profile visits and external tap links both declined significantly in line with the loss of paid support. Facebook saw an even steeper collapse in page viewers and total views, with paid views falling to zero and organic views making up the entirety of a much smaller total.
LinkedIn was the bright spot this month, with impressions surging and the page recording its first reactions, even as follower growth slowed.
Overall, the pattern across Instagram and Facebook points to a halt in paid promotion this period; with organic signals and LinkedIn engagement holding some ground, restoring paid activity should be the priority to bring reach and visibility back to prior levels.
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