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Disclaimer: This report analyses organic performance. Based on Instagram Insights and fluctuations in reach, it appears that paid promotion may have occurred during the reporting period. As we do not have access to the Meta advertising account, we cannot confirm when ads were active, ad spend, or which posts were promoted. Paid activity can also influence broader metrics such as profile visits and engagement, and the proportion of traffic generated from paid versus organic sources cannot be determined.
Key Statistics - Instagram
Numbers
Growth
(Compared to previous month)
Accounts Reached
10,332
(Consisting of 5,824 from ads and 4,523 from organic.)
Total: +1.1K%
Paid: +194.0K%
Organic: +411.7%
Instagram accounts reached rebounded dramatically to 10,332 in August, an increase of roughly 1,066% compared to July's 886. This marks a substantial return of paid activity after last month's near-total halt, with ads contributing 5,824 accounts this period. Organic activity also grew strongly, contributing 4,523 accounts, up 411.7%. This reverses July's pattern, when paid promotion had all but stopped and organic reach carried the account largely on its own.
Followers
1,309 followers
+385.7%
34 new followers
The account gained 34 new followers in August, bringing the total to 1,309, a 385.7% increase in the growth rate compared to July's 7 new followers. This is a strong rebound from last month's slowdown, with the return of paid activity translating into a much faster pace of follower acquisition this month.
Profile Visits
325
+144.4%
Profile visits climbed to 325 in August, a 144.4% increase compared to July's 133. This reverses last month's sharp decline, consistent with the resumption of paid promotion driving renewed interest in the profile. As we do not have access to the advertising account associated with this profile, it is not possible to determine the exact split between paid and organic contributions to this figure.
External Tap Links
152
+2.1K%
External tap links surged to 152 in August, an increase of roughly 2,100% compared to July's 7. This sharply reverses last month's near-total collapse, aligning closely with the return of paid activity, and suggests call-to-action elements within paid promotions are once again driving strong external engagement.
Best Performing Posts
Week 5
Date: 25 August
Accounts reached: 3,444
Interactions: 131
Week 2
Date: 13 August
Accounts reached: 907
Interactions: 38
Week 5
Date: 31 August
Accounts reached: 385
Interactions: 18
Week 3
Date: 21 August
Accounts reached: 349
Interactions: 5
Week 1
Date: 7 August
Accounts reached: 293
Interactions: 11
Week 5
Date: 24 August
Accounts reached: 171
Interactions: 8
Week 1
Date: 3 August
Accounts reached: 151
Interactions: 2
Week 5
Date: 26 August
Accounts reached: 90
Interactions: 4
Key Statistics - Facebook
Numbers
Growth
(Compared to previous month)
Page viewers
18,606
+2.7K%
Page visits
479
+26.4%
Facebook page viewers rebounded dramatically to 18,606 in August, an increase of roughly 2,700% compared to July's 676. This is a major turnaround from last month's near-total decline, indicating a substantial recovery in overall audience reach this period.
Page visits climbed to 479 in August, a 26.4% increase compared to July's 379. This continues the recovery seen in page viewers, with direct engagement with the page also picking up this month, albeit at a more modest pace.
Total views for August reached 32,993, an increase of roughly 1,700% compared to July's 1,788. This marks the return of paid activity after last month's complete halt, with views from ads climbing to 29,716 (up 100%), while organic views also grew to 3,277, up 83.3%. This is a dramatic reversal from July, when paid promotion had paused entirely and the page relied solely on a smaller organic total. As we do not have access to the advertising account associated with this page, we're unable to confirm the specific campaigns behind this resumption of paid activity, though the scale of the increase points to a substantial return of paid spend during August.
Key Statistics - LinkedIn
LinkedIn impressions rose to 165 in August, a 179.7% increase compared to July's 59. All impressions came from organic activity, with no sponsored content running, consistent with July. This reverses last month's decline, pointing to a substantial rebound in the page's organic reach this period.
The page recorded 3 reactions in August, a 200% increase compared to July's 1. Comments and reposts remained at zero. This builds on last month's small but continued engagement, suggesting content is resonating with a growing share of viewers alongside the uplift in reach.
LinkedIn followers grew to 12 in August, with 1 new follower gained in the last 31 days, matching July's pace (0% change). While follower growth held steady rather than accelerating, the strong rebound in impressions and reactions suggests the page's organic presence is regaining momentum this month.
Conclusion
August marked a strong recovery for Victoria Park Pool, with paid activity resuming across both Instagram and Facebook after July's near-total halt.
Instagram reach rebounded sharply as paid ads returned, driving substantial growth in followers, profile visits, and external tap links, all of which had collapsed in July's paid-free environment. Facebook saw an even more dramatic turnaround, with page viewers and total views surging as paid activity resumed alongside continued organic growth. LinkedIn also picked up meaningfully this month, with impressions and engagement both rebounding after July's dip, even as follower growth held steady.
Overall, August points to a clear resumption of paid promotion across Instagram and Facebook, restoring reach and visibility to levels well above last month, while LinkedIn's renewed organic momentum offers a further point of strength heading into the next reporting period.
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