Cook + Philip Park Pool

Key Statistics - Instagram

Disclaimer: This report analyses organic performance. Based on Instagram Insights and fluctuations in reach, it appears that paid promotion may have occurred during the reporting period. As we do not have access to the Meta advertising account, we cannot confirm when ads were active, ad spend, or which posts were promoted. Paid activity can also influence broader metrics such as profile visits and engagement, and the proportion of traffic generated from paid versus organic sources cannot be determined.

Accounts reached, shows the number of Instagram accounts reached in the last month. 

In summary, a total number of 98,701 accounts were reached which is a 71.3% month on month growth compared to the previous month with majority of these contributed via ads.

The account gained 32 new followers in March, bringing the total follower count to 1,461, representing a monthly growth rate of approximately 2.19% (32 ÷ 1,461). This reflects an increase in follower acquisition compared to the previous reporting period, indicating improved account traction and a slightly stronger pace of audience growth.

This uplift suggests that content visibility and engagement have strengthened, contributing to a higher conversion of profile exposure into new followers. While overall audience size remains relatively steady, the improved monthly growth rate indicates positive momentum in attracting and retaining interest within the platform.

Profile visits increased to 474 in March, representing a 6.5% month-on-month increase. This indicates a positive uplift in user intent, with more audiences choosing to explore the profile after engaging with or viewing content.

This growth suggests that recent posts are successfully prompting users to take further action and learn more about the venue, reflecting improved content effectiveness in driving consideration-level engagement.

While overall reach and visibility may have been influenced by paid promotion activity (although no clearly visible boosted posts were identified within Meta Business Suite during the period), the increase in profile visits is still a positive signal of stronger audience interest. As access to the associated Meta advertising account is not available, it is not possible to fully determine the proportion of traffic generated through paid versus organic activity.

External tap links increased significantly to 2,762, representing an increase of over 52.3% month on month. External tap links measure the number of users who clicked the profile URL, which is typically driven by strong calls to action within posts or advertisements. Given the substantial increase in reach generated through ads during the reporting period, it is likely that this growth in external link clicks was influenced by call-to-action elements within paid promotions directing users to the website or booking page. As we do not have access to the Meta advertising account associated with this profile, it is not possible to confirm which ads were running or the specific objectives of those campaigns, however the increase in external link taps suggests that the ads may have been optimised to drive traffic beyond Instagram rather than follower growth.

Best Performing Posts

Key Statistics - Facebook

LinkedIn activity for Cook + Phillip Park Pool continues to be relatively low, largely due to the current size of the follower base and limited promotion of the page. However, given the centre’s location close to Sydney’s CBD and the high concentration of professionals in the surrounding area, LinkedIn remains a highly relevant channel for reaching local workers and nearby businesses.

To capitalise on this opportunity, we recommend initiating a LinkedIn outreach program to expand the page’s audience, strengthen visibility, and build awareness of the centre among professionals and organisations in the local area.