Andrew (Boy) Charlton Pool

Disclaimer: This report analyses organic performance. Based on Instagram Insights and fluctuations in reach, it appears that paid promotion may have occurred during the reporting period. As we do not have access to the Meta advertising account, we cannot confirm when ads were active, ad spend, or which posts were promoted. Paid activity can also influence broader metrics such as profile visits and engagement, and the proportion of traffic generated from paid versus organic sources cannot be determined.

Key Statistics - Instagram

Accounts reached, shows the number of Instagram accounts reached in the last month. 

In summary, a total number of 36,797 accounts were reached which is a 52.4% month on month growth compared to the previous month with majority of these contributed via ads. It does appear that the ad spend in February may have increased given in January the number of reach from ads was 21,125.

The account gained 103 new followers in February. This represents a decline in month-on-month growth compared to January 2026, when the account gained 219 new followers. It is important to note that in January a promotional post was run which increased the visibility of the account and drove additional traffic via the call-to-action (CTA) button. While February’s reach data suggests that ads may have been active during the period, the activity does not appear to have been driven by a single promoted post, which typically generates higher profile visits and follower growth.

The number of times people viewed the profile page of ABC pool was 1,249, due to the promotional post in January the account received 2,899 profile views however the 1,249 number is based on organic ads and potentially paid ads to the account (note that we don't have visibility of ads apart from sponsored posts set up in the account (note Meta Business/Agency accounts).

The external tap links is based on the number of users who clicked the profile URL which is usually an action driven by call to actions on posts. The number of external tap links from the account remains steady despite no sponsored posts were being sponsored in the month of February based on the Meta dashboard we have access to.

Best Performing Posts

Key Statistics - Facebook

The Andrew (Boy) Charlton Pool Facebook profile recorded 112,337 profile views during the reporting period. Based on the relationship between the number of followers and the volume of views, along with the fluctuations in month-on-month performance, it appears that paid advertising may have been active during this period. As we do not have access to the advertising account associated with this page, we do not have visibility of the campaigns that may have been run and are therefore unable to determine the proportion of views generated through paid versus organic activity.

Key Statistics - LinkedIn

LinkedIn has recorded positive growth during the reporting period, however the overall audience size and engagement levels remain relatively low. This is likely due to the pages receiving limited promotion or awareness when they were initially established. To support future growth, we recommend implementing a LinkedIn outreach strategy across all Belgravia accounts. This would involve actively inviting existing contacts and relevant stakeholders to follow the pages, helping to increase visibility, build a stronger initial audience base, and support ongoing engagement on the platform.