Prince Alfred Park Pool

Disclaimer: This report analyses organic performance. Based on Instagram Insights and fluctuations in reach, it appears that paid promotion may have occurred during the reporting period. As we do not have access to the Meta advertising account, we cannot confirm when ads were active, ad spend, or which posts were promoted. Paid activity can also influence broader metrics such as profile visits and engagement, and the proportion of traffic generated from paid versus organic sources cannot be determined.

Key Statistics - Instagram

A total of 40,864 accounts were reached during the reporting period, representing a 389.4% increase month on month. This growth was driven primarily by reach generated through ads, which increased by 465%, while organic reach declined by 40.2%. It is also important to note that fewer posts were published during the period (4 posts compared to 7 in the previous month).

The reduced posting cadence may have contributed to the decline in organic reach, as fewer posts provide fewer opportunities for content to appear in followers’ feeds and reach new audiences organically. Additionally, lower posting frequency can influence how consistently content is surfaced by the platform’s algorithm. This may be reflected in the impressions of individual posts relative to the total follower base, suggesting that the four posts published during the month were likely served to only a portion of followers rather than the full audience.

The account gained 30 new followers, bringing the total follower count to 1,800. This represents a monthly growth rate of approximately 1.7% (30 ÷ 1,800). Industry benchmarks suggest that typical Instagram follower growth ranges between 1.6% and 2% per month, indicating that the account’s growth remains in line with industry averages despite the lower number of posts published during the reporting period.

Profile visits declined by 28.4% month on month, indicating that fewer users navigated to the profile during the reporting period. This may be partially linked to the reduced number of posts published during the month, as fewer posts can result in fewer opportunities for users to discover the account and explore the profile.

External tap links increased significantly by 504.3% month on month. This sharp increase was likely influenced by ad activity during the reporting period, which appears to have driven more users to click through to the external website.

Best Performing Posts

Key Statistics - Facebook

LinkedIn activity remained relatively stable during the reporting period, with no significant uplift in visibility or engagement. Given the surrounding audience profile, the area may naturally lean more towards Instagram and Facebook, which tend to have stronger engagement for community, lifestyle and local venue content. As a result, LinkedIn is likely to play a smaller role for this location compared to the other social platforms.