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Disclaimer: This report analyses organic performance. Based on Instagram Insights and fluctuations in reach, it appears that paid promotion may have occurred during the reporting period. As we do not have access to the Meta advertising account, we cannot confirm when ads were active, ad spend, or which posts were promoted. Paid activity can also influence broader metrics such as profile visits and engagement, and the proportion of traffic generated from paid versus organic sources cannot be determined.
Key Statistics - Instagram
Numbers
Growth
(Compared to previous month)
Accounts Reached
Total: 48,974
(Consisting of 43,848 from ads and 5,524 from organic.)
Total: +45.6%
Paid: +49.3% for ads posts
Organic: +17.9%
A total of 48,974 accounts were reached during the reporting period, representing an 45.6% increase month on month. The majority of this reach was generated through ads (43,848 accounts), while organic reach accounted for 5,524 accounts. The increase in overall reach appears to have been driven primarily by paid promotion, indicating a continued focus on awareness and visibility objectives within the campaign activity.
Followers
6,011 followers
+0%
106 new followers
The account gained 106 new followers, bringing the total follower count to 6,011. This represents a monthly growth rate of approximately 1.7% (106 ÷ 6,011). Industry benchmarks indicate that typical Instagram follower growth ranges between 1.6% and 2% per month, meaning the account’s follower growth is in line with industry averages (source: Mayple Instagram growth benchmarks).
This indicates the account continues to achieve steady and consistent audience growth, successfully converting a portion of its overall reach into new followers. While profile visits showed some fluctuation during the reporting period, this did not negatively impact follower acquisition, suggesting that content continues to resonate and attract new audiences at a stable rate.
Profile Visits
1,607
-18.7%
Profile visits totalled 1,607, representing an 18.7% decrease month on month. This indicates that although content continued to reach a substantial audience, a smaller proportion of users proceeded to visit the profile. This may suggest that recent activity was more oriented towards reach and visibility, rather than driving deeper engagement, or alternatively that audiences are already familiar with the centre and therefore less inclined to explore the profile further.
External Tap Links
797
+17.9%
External tap links totalled 797, representing a 17.9% increase month on month. External tap links measure the number of users who clicked the profile URL, which is typically driven by strong calls to action within posts or advertisements. Given the substantial increase in reach generated through ads during the reporting period, it is likely that this growth in external link clicks was influenced by call-to-action elements within paid promotions directing users to the website or booking page. As we do not have access to the Meta advertising account associated with this profile, it is not possible to confirm which ads were running or the specific objectives of those campaigns, however the increase in external link taps suggests that the ads may have been optimised to drive traffic beyond Instagram rather than follower growth.
Best Performing Posts
Week 1
Date: 2 March
Accounts reached: 1,466
Interactions: 80
Week 2
Date: 8 March
Accounts reached: 1,730
Interactions: 217
*This is a collab post
Week 4
Date: 25 March
Accounts reached: 13,126
Interactions: 13
Week 3
Date: 20 March
Accounts reached: 1,214
Interactions: 48
Week 3
Date: 17 March
Accounts reached: 1,292
Interactions: 13
Week 2
Date: 10 March
Accounts reached: 1,011
Interactions: 51
Week 2
Date: 12 March
Accounts reached: 1,000
Interactions: 37
Week 2
Date: 11 March
Accounts reached: 763
Interactions: 16
Week 2
Date: 9 March
Accounts reached: 631
Interactions: 24
Key Statistics - Facebook
Numbers
Growth
(Compared to previous month)
Page viewers
234,560
+85%
Page visits
2,227
-18.6%
During the reporting period, Facebook page views increased significantly, recording an 85% uplift month on month. This indicates a substantial improvement in overall visibility and suggests that content is reaching a wider audience compared to the previous period.
In contrast, page visits declined by 18.6% month on month, suggesting that while more users are being served the page content, a smaller proportion are proceeding to visit the page for further exploration. This may indicate that recent performance has been driven more by top-of-funnel visibility rather than deeper engagement actions.
Overall, the results highlight a strong increase in awareness across Facebook, with an opportunity to continue developing content that not only drives reach but also encourages users to take the next step in visiting and engaging with the page more directly.
Key Statistics - LinkedIn
LinkedIn activity showed a notable improvement during the reporting period, with impressions increasing from 70 to 202. This represents a significant uplift in engagement and indicates growing awareness of the Gunyama Park Aquatic and Recreation Centre LinkedIn presence.
This increase suggests that the page is beginning to gain traction, with more users actively seeking out or discovering the profile compared to the previous month. While overall activity levels are still relatively modest, the upward trend reflects improving visibility and a stronger foundation for future growth on the platform.
Given the centre’s surrounding area, which is primarily made up of retail, construction and government-related industries rather than dense office-based business districts, LinkedIn may continue to serve as a supplementary rather than primary channel for audience reach. However, the recent growth indicates that ongoing basic outreach efforts are contributing positively to awareness and should be maintained to support gradual page development over time.
Conclusion
Overall, Gunyama Park Aquatic and Recreation Centre experienced a strong reporting period in terms of reach and visibility, supported primarily by paid promotion activity. Instagram reach increased month on month, indicating continued effectiveness in driving broad audience exposure and maintaining strong top-of-funnel performance. However, this increase in visibility was not fully matched by deeper engagement actions, with profile visits showing a decline, suggesting that a smaller proportion of users proceeded to explore the account further.
Despite this, follower growth remained stable and healthy, demonstrating that the account continues to convert a consistent portion of its audience into new followers, even as engagement patterns fluctuate across other metrics. This reflects ongoing relevance of content and sustained audience interest over time.
Facebook performance was particularly strong in terms of overall page views, recording a significant uplift month on month, largely driven by increased visibility. While page visits declined, the overall increase in exposure highlights continued effectiveness in reaching wider audiences, with an opportunity to further optimise content to better encourage deeper engagement alongside reach.
LinkedIn also showed encouraging early signs of growth, with a substantial increase in page visitors compared to the previous month. Although still a developing channel with a relatively small base, this upward trend indicates improving awareness and presents an opportunity for gradual audience building, particularly through continued outreach and consistency.
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