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Disclaimer: This report analyses organic performance. Based on Instagram Insights and fluctuations in reach, it appears that paid promotion may have occurred during the reporting period. As we do not have access to the Meta advertising account, we cannot confirm when ads were active, ad spend, or which posts were promoted. Paid activity can also influence broader metrics such as profile visits and engagement, and the proportion of traffic generated from paid versus organic sources cannot be determined.
Key Statistics - Instagram
Numbers
Growth
(Compared to previous month)
Accounts Reached
Total: 55,988
(Consisting of 53,098 from ads and 5,375 from organic)
Total: +20.8%
Paid: -+24.6% for ads posts
Organic: +28.1%
Accounts reached shows the number of Instagram accounts reached in the last month. In June, a total of 55,988 accounts were reached, representing a +20.8% increase compared to May. Both paid and organic reach improved month-on-month, with paid ads contributing 53,098 accounts (up +24.6%) and organic activity contributing 5,375 accounts (up +28.1%). The improvement across both channels is an encouraging sign of broader content visibility during this period.
Followers
6,131 followers
+2.1%
96 new followers
The account gained 96 new followers in June, bringing the total to 6,131, representing a +2.1% increase in the growth rate compared to May. This is a broadly stable result month-on-month, with follower acquisition holding at a consistent pace despite fluctuations in overall reach, indicating continued steady audience growth.
Profile Visits
2,138
+64.2%
The profile page was viewed 2,138 times in June, a significant increase of 64.2% compared to May. This is a strong uplift in user intent, with considerably more accounts choosing to explore the profile after being exposed to content. As we do not have access to the advertising account associated with this profile, it is not possible to determine the exact split between paid and organic contributions to this figure.
External Tap Links
1,353
+23.4%
External tap links recorded 1,353 in June, representing a +23.4% increase compared to May. This improvement suggests that call-to-action elements within posts or paid promotions were more effective in directing users to external pages this month, supported by the broader increase in both reach and profile engagement during the period.
Best Performing Posts
Week 1
Date: 1 June
Accounts reached: 67,444
Interactions: 130
Week 4
Date: 24 June
Accounts reached: 1,974
Interactions: 44
Week 1
Date: 5 June
Accounts reached: 1,791
Interactions: 111
Week 3
Date: 18 June
Accounts reached: 1,074
Interactions: 27
Week 2
Date: 12 June
Accounts reached: 1,061
Interactions: 34
Week 4
Date: 26 June
Accounts reached: 832
Interactions: 11
Week 2
Date: 9 June
Accounts reached: 678
Interactions: 23
Week 1
Date: 3 June
Accounts reached: 608
Interactions: 12
Week 4
Date: 22 June
Accounts reached: 544
Interactions: 11
Week 1
Date: 5 June
Accounts reached: 518
Interactions: 5
Week 2
Date: 21 June
Accounts reached: 406
Interactions: 7
Week 1
Date: 10 June
Accounts reached: 329
Interactions: 4
Key Statistics - Facebook
Numbers
Growth
(Compared to previous month)
Page viewers
144,408
- 60.6%
Page visits
2,172
- 6.4%
Facebook profile recorded 144,408 page viewers and 2,172 page visits in June, representing decreases of -60.6% and -6.4%, respectively, compared to May. The significant drop in page viewers indicates a considerable reduction in overall audience reach, while page visits held comparatively steady, suggesting that those who did encounter the page remained reasonably inclined to visit it directly.
The Views Breakdown shows total views of 226,714, down -64.7% month-on-month, with paid advertising accounting for the vast majority (215,236, down -66%) and organic views contributing 11,478, up +27.3%. The notable decline in ad-driven views points to a significant reduction in paid activity compared to May, while the improvement in organic views is an encouraging development. As we do not have access to the advertising account associated with this page, we are unable to confirm the specific campaigns running during this period.
Key Statistics - LinkedIn
The Gunyama Park LinkedIn page recorded 115 impressions in June, all from organic activity with no sponsored content running during this period. This represents a strong increase of +57.5% compared to May, though no reactions, comments, or reposts were recorded, indicating that the improved content visibility did not translate into active engagement this month.
The page currently has 36 total followers, with 1 new follower gained in the last 30 days. While follower growth slowed compared to May, the notable uplift in impressions is an encouraging sign that content is reaching a broader audience and the page is continuing to develop its organic presence over time.
Conclusion
During June, Instagram performance improved across all metrics compared to May, with reach, profile visits, and external link taps all recording positive growth. Both paid and organic reach increased month-on-month, which is a particularly encouraging development as it suggests content is gaining traction across both channels simultaneously. Profile visits saw a significant uplift, indicating that the improved reach is effectively converting into deeper audience interest at the profile level.
Facebook page viewers declined considerably compared to May, consistent with a meaningful reduction in paid advertising activity as reflected in the Views Breakdown. Page visits held relatively steady, however, and organic views increased by +27.3%, which is a positive sign of growing non-paid engagement on the platform despite the overall reduction in reach.
LinkedIn recorded a strong improvement in impressions month-on-month, up +57.5%, with content continuing to reach a gradually expanding audience. While no active engagement was recorded this month, the page continues to grow, and the upward trend in impressions is an encouraging indicator of improving organic visibility.
Overall, June was a positive month for Gunyama Park on Instagram, with improvements across all key metrics, while Facebook performance reflected a shift in paid activity levels. The growth in organic visibility across both Instagram and LinkedIn is a welcome development and represents a strengthening foundation for sustained performance in the months ahead.
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