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Key Statistics - Instagram
Disclaimer: This report analyses organic performance. Based on Instagram Insights and fluctuations in reach, it appears that paid promotion may have occurred during the reporting period. As we do not have access to the Meta advertising account, we cannot confirm when ads were active, ad spend, or which posts were promoted. Paid activity can also influence broader metrics such as profile visits and engagement, and the proportion of traffic generated from paid versus organic sources cannot be determined.
Numbers
Growth
(Compared to previous month)
Accounts Reached
92,156
(Consisting of 91,177 from ads and 2,730 from organic)
Total: - 8%
Paid: - 7%
Organic: + 9.6%
Accounts reached shows the number of Instagram accounts reached in the last month. In June, a total of 92,156 accounts were reached, representing an 8% decrease compared to May. The vast majority of reach continued to be driven by paid ads (91,177), with organic activity contributing 2,730 accounts. While paid reach declined by -7%, organic reach increased by +9.6%, indicating a modest improvement in content visibility outside of paid activity despite the overall reduction in reach this period.
Followers
1,550 followers
- 1.8%
54 new followers
The account gained 54 new followers in June, bringing the total to 1,550, reflecting a -1.8% change in the growth rate compared to May. The pace of follower acquisition has remained broadly stable month-on-month, suggesting the account continues to convert reach into new followers at a consistent rate despite a slight reduction in overall paid activity.
Profile Visits
1,467
+ 110.5%
The profile page was viewed 1,467 times in June, representing a significant increase of 110.5% over May. This is a strong uplift in user intent, with considerably more accounts choosing to explore the profile after being exposed to content. As we do not have access to the advertising account associated with this profile, it is not possible to determine the exact split between paid and organic contributions to this figure.
External Tap Links
3,812
+ 17.4%
External tap links recorded 3,812 in June, representing a 17.4% increase in comparison to May. This continues the positive trend from the previous month and suggests that call-to-action elements within posts or paid promotions were effective in directing users to external pages. Given the continued high volume of paid reach, campaign activity likely contributed to sustaining this growth, though the specific campaigns running cannot be confirmed as we do not have access to the associated advertising account.
Best Performing Posts
Week 1
Date: 3 June
Accounts reached: 642
Interactions: 33
Week 2
Date: 11 June
Accounts reached: 449
Interactions: 15
Week 3
Date: 19 June
Accounts reached: 374
Interactions: 14
Week 4
Date: 24 June
Accounts reached: 354
Interactions: 23
Week 1
Date: 5 June
Accounts reached: 263
Interactions: 1
Week 3
Date: 15 June
Accounts reached: 241
Interactions: 6
Week 2
Date: 8 June
Accounts reached: 182
Interactions: 2
Week 4
Date: 22 June
Accounts reached: 172
Interactions: 0
Week 4
Date: 26 June
Accounts reached: 168
Interactions: 12
Week 4
Date: 21 June
Accounts reached: 138
Interactions: 2
Week 5
Date: 30 June
Accounts reached: 41
Interactions: 1
Key Statistics - Facebook
Numbers
Growth
(Compared to previous month)
Page viewers
289,409
-47.9%
Page visits
899
+98.9%
Facebook profile recorded 289,409 page viewers and 899 page visits in June. Page viewers decreased by -47.9% compared to May, while page visits increased significantly by +98.9%, suggesting that while overall audience reach was considerably lower, those who did reach the page were notably more inclined to visit it directly.
The Views Breakdown shows total views of 695,322, down -44.4% month-on-month, with paid advertising accounting for the vast majority (692,523, down -44.6%) and organic views contributing 2,799, up +55.8%. The reduction in ad-driven views is consistent with the overall decline in reach observed this month. As we do not have access to the advertising account associated with this page, we are unable to confirm the specific campaigns running during this period; however, the scale of the decline suggests a meaningful reduction in paid activity compared to May.
Key Statistics - LinkedIn
LinkedIn page recorded 200 impressions in June, all generated through organic activity with no sponsored content running during this period. This represents a substantial increase of +143.9% compared to May. The page also recorded 5 reactions, a 400% increase month-on-month, while comments and reposts remained at zero. The continued growth in impressions, combined with the uplift in reactions, indicates that recent content is reaching a broader audience and generating stronger engagement than previous months.
With the centre located close to Sydney's CBD and surrounded by a large professional workforce, LinkedIn continues to offer valuable opportunities for audience growth. Maintaining a consistent posting schedule, while encouraging retailers, partners and existing stakeholders to follow and engage with the page, will help strengthen visibility and support continued organic growth over time.
Conclusion
During June, Instagram performance remained broadly positive, with follower growth holding steady and both profile visits and external link taps recording increases compared to May. Profile visits in particular saw a significant uplift, suggesting that content or campaign activity was more effective in driving users to explore the profile directly this month. Overall reach declined slightly, though organic reach continued to improve, which is an encouraging sign of growing content visibility outside of paid activity.
Facebook page viewers declined considerably compared to May, consistent with a reduction in paid advertising activity as reflected in the Views Breakdown. Despite this, page visits nearly doubled month-on-month, indicating that those who did encounter the page were significantly more inclined to visit it directly. Organic views also increased, which, while still a small proportion of total views, represents a positive trend in non-paid engagement on the platform.
LinkedIn recorded a strong improvement in performance during June, with organic impressions increasing significantly compared to May. The platform also saw a notable uplift in engagement, with reactions increasing from one to five during the month, while comments and reposts remained at zero. Although follower growth remained modest, the sustained increase in impressions and engagement indicates that content is reaching a broader professional audience and that the channel continues to build momentum through consistent organic activity.
Overall, June was a month of contrasting signals for Cook+Philip Park Pool, with softer reach across both Instagram and Facebook offset by stronger engagement indicators, particularly in profile visits and page visits. The continued improvement in organic visibility across both platforms suggests that content quality is having a positive effect, and this foundation should be built upon alongside paid activity in the months ahead.
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