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Disclaimer: This report analyses organic performance. Based on Instagram Insights and fluctuations in reach, it appears that paid promotion may have occurred during the reporting period. As we do not have access to the Meta advertising account, we cannot confirm when ads were active, ad spend, or which posts were promoted. Paid activity can also influence broader metrics such as profile visits and engagement, and the proportion of traffic generated from paid versus organic sources cannot be determined.
Key Statistics - Instagram
Numbers
Growth
(Compared to previous month)
Accounts Reached
Total: 58,523
(Consisting of 56,851 from ads and 2,696 from organic)
Total: +50.7%
Paid: +65.1% for ads posts
Organic: - 48.9%
Instagram accounts reached rose to 58,523 in September, a 50.7% increase on August's 38,841, extending last month's strong recovery. The growth was driven entirely by paid activity, with ads reaching 56,851 accounts (up 65.1%), while organic reach fell to 2,696 accounts, a 48.9% decline. This widening gap shows that paid promotion carried the account's visibility this month, while organic content reached a noticeably smaller audience than in August.
Followers
6,416 followers
+117.1%
178 new followers
The account gained 178 new followers in September, bringing the total to 6,416. This is more than double August's 77 new followers, a clear acceleration in follower growth after last month's slowdown. It suggests the expanded paid reach is now converting into lasting audience growth.
Profile Visits
2,098
+64%
Profile visits rose to 2,098 in September, a 64% increase on August's 1,279. This reverses last month's decline and indicates that a larger share of reached accounts went on to view the profile. As we do not have access to the advertising account associated with this profile, it is not possible to determine the exact split between paid and organic contributions to this figure.
External Tap Links
2,659
+130.2%
External tap links rose again to 2,659 in September, a 130.2% increase on August's 1,155, building on last month's rebound. This is one of the strongest month-on-month gains in the report. It suggests that call-to-action elements in posts and paid promotions were highly effective at directing users to external pages, consistent with the broader rise in reach and profile engagement.
Best Performing Posts
Week 1
Date: 2 September
Accounts reached: 1,019
Interactions: 35
Week 4
Date: 24 September
Accounts reached: 928
Interactions: 54
Week 3
Date: 15 September
Accounts reached: 800
Interactions: 6
Week 2
Date: 10 September
Accounts reached: 498
Interactions: 6
Week 2
Date: 8 September
Accounts reached: 466
Interactions: 4
Week 3
Date: 17 September
Accounts reached: 454
Interactions: 11
Week 5
Date: 30 September
Accounts reached: 378
Interactions: 5
Key Statistics - Facebook
Numbers
Growth
(Compared to previous month)
Page viewers
89,887
+77.9%
Page visits
2,525
+128.7%
Facebook page viewers reached 89,887 in September, a 77.9% increase on August's 50,516. This builds on last month's recovery, with the page reaching a substantially larger audience for the second consecutive month.
Page visits rose to 2,525 in September, a 128.7% increase on August's 1,104. This reverses the softening seen over the previous two months, suggesting that the expanded reach translated into much stronger direct engagement with the page.
Total views for September reached 192,710, a 134.5% increase on August's 82,173. Views from ads more than doubled to 188,028, up 144.9%, while organic views fell to 4,682, down 13.5% from August's 5,410. Daily views stepped up sharply in the second half of the month, rising from around 3,000 to roughly 10,000–12,000 per day from mid-September onwards, which points to a significant increase in paid activity during this period. As we do not have access to the advertising account associated with this page, we're unable to confirm the specific campaigns behind the increase in paid activity.
Key Statistics - LinkedIn
LinkedIn impressions fell to 123 in September, a 79.4% decrease compared to August's 599. All impressions came from organic activity, with no sponsored content running, consistent with previous months. Activity was concentrated in a few short spikes around 9–10 September, 16 September and the final days of the month, with little to no visibility in between. This suggests the page's reach this month was tied closely to individual posts rather than sustained ongoing exposure.
The page recorded no reactions, comments or reposts in September. The drop in engagement is in line with the lower overall reach this period.
LinkedIn followers grew to 53 in September, with 1 new follower gained over the month, a 92.9% decrease compared to August's 14 new followers. While the follower base continues to grow slowly, the pace of acquisition has eased considerably after last month's sharp acceleration, reflecting the quieter month in organic reach overall.
Conclusion
September was a month of strong paid-driven growth for Gunyama Park on Instagram and Facebook, while LinkedIn had a quieter period after August's momentum.
On Instagram, expanded paid reach turned into real results further down the funnel. Follower growth more than doubled, and profile visits and external tap links both rose sharply, reversing last month's softer spots. Facebook followed a similar path: total views more than doubled and page visits rose strongly, with a clear step-up in paid activity from mid-month. The common thread across both platforms was a decline in organic reach, as paid promotion carried an increasing share of overall visibility. LinkedIn pulled back after its standout August, with reach limited to a handful of post-driven spikes.
Overall, September leaves Gunyama Park in a strong position on its paid channels, with growth now showing up in followers and click-throughs rather than reach alone. The continued softening in organic reach across platforms, and LinkedIn's reliance on individual posts for visibility, will be worth watching going into October.
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