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Disclaimer: This report analyses organic performance. Based on Instagram Insights and fluctuations in reach, it appears that paid promotion may have occurred during the reporting period. As we do not have access to the Meta advertising account, we cannot confirm when ads were active, ad spend, or which posts were promoted. Paid activity can also influence broader metrics such as profile visits and engagement, and the proportion of traffic generated from paid versus organic sources cannot be determined.
Key Statistics - Instagram
Numbers
Growth
(Compared to previous month)
Accounts Reached
Total: 32,183
(Consisting of 31,725
from ads and 713 from organic.)
Total: -57.1%
Paid: -57.4% from ads
Organic: -1.1%
Accounts reached shows the number of Instagram accounts reached in the last month. In May, a total of 32,183 accounts were reached, representing a -57.1% decrease compared to April. The majority of reach continued to be driven by paid ads (31,725), though paid reach declined by -57.4% month-on-month. Organic reach decreased modestly by -1.1% to 713 accounts, indicating that both paid and organic visibility were lower during this period.
Followers
1,833followers
- 32.6%
29 new followers
The account gained 29 new followers in May, bringing the total to 1,833, reflecting a -32.6% decrease in the monthly growth rate compared to April. The slower pace of follower acquisition is consistent with the reduction in overall paid reach during this period, as lower ad-driven exposure typically results in fewer new users discovering the account.
Profile Visits
254
-23.5%
The profile page was viewed 254 times in May, representing a -23.5% decrease compared to April. This decline aligns with the broader reduction in paid reach during the period, with fewer users being exposed to content, resulting in less traffic directed to the profile. As we do not have access to the advertising account associated with this profile, we cannot determine the exact split between paid and organic contributions to this figure.
External Tap Links
760
-27%
External tap links recorded 760 in May, representing a -27% decrease compared to April. The decline is consistent with the reduction in paid activity during this period, as lower reach typically results in fewer users being directed to external pages via call-to-action elements. Despite the decrease, the volume of link taps remains at a reasonable level relative to the overall reach recorded this month.
Best Performing Posts
Week 1
Date: 4 May
Accounts reached: 363
Interactions: 7
Week 2
Date: 12 May
Accounts reached: 314
Interactions: 34
Week 4
Date: 26 May
Accounts reached: 204
Interactions: 10
Week 2
Date: 10 May
Accounts reached: 133
Interactions: 3
Week 4
Date: 29 May
Accounts reached: 52
Interactions: 0
Key Statistics - Facebook
Numbers
Growth
(Compared to previous month)
Page viewers
763,507
- 7.1%
Page visits
400
-15.3%
Facebook recorded 763,507 page viewers and 400 page visits in May, representing decreases of -7.1% and -15.3% respectively compared to April. Both metrics declined month-on-month, indicating a modest reduction in overall audience reach and direct page engagement during this period.
The Views Breakdown shows total views of 1,929,987, down -18.6% compared to April, with paid advertising continuing to account for the overwhelming majority (1,928,770, down -18.6%) and organic views contributing 1,217, down -14.4%.
As we do not have access to the advertising account associated with this page, we are unable to confirm the specific campaigns running during this period. The reduction in ad-driven views is consistent with the overall decline in reach and page activity observed this month.
Key Statistics - LinkedIn
LinkedIn page recorded 21 impressions in May, all from organic activity with no sponsored content running during this period. Impressions decreased by -22.2% compared to April, and while 1 reaction was recorded, comments and reposts remained at zero, indicating limited active engagement this month.
The page currently has 17 total followers with no new followers gained in the last 30 days. While the follower base remains small, maintaining a consistent posting cadence and proactively inviting relevant contacts to follow the page will support continued gradual development of the channel over time.
Conclusion
During May, performance across Instagram and Facebook softened compared to April, with both platforms recording declines in reach and engagement. The reduction in Instagram metrics across accounts reached, follower growth, profile visits, and external link taps is consistent with a decrease in paid advertising activity during the period. Organic reach also eased slightly, indicating that visibility was lower across both paid and non-paid channels this month.
Facebook page viewers and page visits both declined month-on-month, with the Views Breakdown confirming a reduction in ad-driven views compared to April. Paid advertising continued to account for the substantial majority of overall content visibility, and the decrease in campaign activity appears to be the primary factor behind the softer performance this period.
LinkedIn recorded a modest decrease in impressions compared to April, with 1 reaction recorded and no new followers gained during the month. The channel remains at an early stage of development, and continued consistent activity alongside proactive audience outreach will be important in building visibility over time.
Overall, May was a quieter month for Prince Alfred Park Pool across all platforms, largely reflecting a reduction in paid advertising activity. Maintaining consistent paid promotion alongside organic content will be key to sustaining the visibility levels achieved in previous reporting periods.
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