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Disclaimer: This report analyses organic performance. Based on Instagram Insights and fluctuations in reach, it appears that paid promotion may have occurred during the reporting period. As we do not have access to the Meta advertising account, we cannot confirm when ads were active, ad spend, or which posts were promoted. Paid activity can also influence broader metrics such as profile visits and engagement, and the proportion of traffic generated from paid versus organic sources cannot be determined.
Key Statistics - Instagram
Numbers
Growth
(Compared to previous month)
Accounts Reached
72,496
(Consisting of 71,685 from ads and 1,126 from organic.)
Total: +16.8%
Paid: +17.4%
Organic: -11.3%
Accounts reached shows the number of Instagram accounts reached in the last month. In June, a total of 72,496 accounts were reached, representing a +16.8% increase compared to May. Paid ads continued to drive the majority of reach (71,685, up +17.4%), while organic reach declined by -11.3% to 1,126 accounts. The overall increase in reach was driven primarily by stronger paid activity during this period, while organic visibility eased slightly month-on-month.
Followers
1,297 followers
+81.3%
29 new followers
The account gained 29 new followers in June, bringing the total to 1,297, representing a +81.3% increase in the monthly growth rate compared to May. This is a significant improvement on the previous reporting period, when only 16 new followers were gained, suggesting that the increase in paid reach during June contributed to a stronger pace of audience acquisition this month.
Profile Visits
621
+76.9%
The profile page was viewed 621 times in June, representing a +76.9% increase compared to May. This is a substantial uplift in user intent, with considerably more accounts choosing to explore the profile after being exposed to content. As we do not have access to the advertising account associated with this profile, it is not possible to determine the exact split between paid and organic contributions to this figure.
External Tap Links
2,991
+58.3%
External tap links recorded 2,991 in June, representing a +58.3% increase compared to May. This strong improvement suggests that call-to-action elements within posts or paid promotions were considerably more effective in directing users to external pages during this period, consistent with the broader increase in paid reach recorded this month.
Best Performing Posts
Week 1
Date: 1 June
Accounts reached: 50,933
Interactions: 36
Week 4
Date: 25 June
Accounts reached: 14,349
Interactions: 75
Week 3
Date: 18 June
Accounts reached: 381
Interactions: 26
Week 3
Date: 15 June
Accounts reached: 159
Interactions: 5
Week 4
Date: 21 June
Accounts reached: 152
Interactions: 1
Week 4
Date: 22 June
Accounts reached: 149
Interactions: 1
Week 2
Date: 11 June
Accounts reached: 131
Interactions: 5
Week 1
Date: 4 June
Accounts reached: 110
Interactions: 0
Key Statistics - Facebook
Numbers
Growth
(Compared to previous month)
Page viewers
62,281
-68.2%
Page visits
521
-10.2%
The Victoria Park Pool Facebook profile recorded 62,281 page viewers and 521 page visits in June, representing decreases of -68.2% and -10.2%, respectively, compared to May. The significant decline in page viewers indicates a considerable reduction in overall audience reach, while page visits held comparatively steady, suggesting that those who did encounter the page remained reasonably inclined to visit it directly.
The Views Breakdown shows total views of 89,449, down -75.8% month-on-month, with paid advertising accounting for the vast majority (86,392, down -76.5%) and organic views contributing 3,057, up +19.4%. The substantial reduction in ad-driven views points to a significant decrease in paid activity during June compared to May.
As we do not have access to the advertising account associated with this page, we are unable to confirm the specific campaigns running during this period; however, the improvement in organic views is a modest positive within an otherwise considerably softer month.
Key Statistics - LinkedIn
The Victoria Park Pool LinkedIn page recorded 66 impressions in June, all from organic activity with no sponsored content running during this period. This represents a significant increase of +340% compared to May, and 1 reaction was recorded, indicating a small but positive level of active engagement with content this month.
The page currently has 14 total followers, with no new followers gained in the last 30 days. While audience growth paused this month, the substantial uplift in impressions is an encouraging development and suggests that content is reaching a broader audience organically. Maintaining consistent posting activity alongside proactive outreach will be important in converting this improved visibility into follower growth over time.
Conclusion
During June, Instagram performance improved considerably compared to May, with reach, follower growth, profile visits, and external link taps all recording meaningful increases month-on-month. The uplift in paid reach appears to have been the primary driver of this improvement, with stronger ad activity contributing to higher visibility and more effective downstream engagement across all metrics. Profile visits and external link taps in particular saw substantial growth, suggesting that content and campaign activity were effective in converting reach into tangible user actions during this period.
Facebook page viewers declined significantly compared to May, consistent with a considerable reduction in paid advertising activity as reflected in the Views Breakdown. Page visits held comparatively steady, and organic views increased modestly, which is an encouraging sign of improving non-paid visibility on the platform despite the overall softening in reach.
LinkedIn recorded a very strong increase in impressions month-on-month, up +340%, with 1 reaction recorded during the period. While no new followers were gained this month, the substantial improvement in content visibility is a positive development for a channel still in its early stages of growth.
Overall, June was a notably stronger month for Victoria Park Pool on Instagram, with improvements across all key metrics driven by increased paid activity. Facebook visibility softened in line with a reduction in campaign activity, while LinkedIn showed encouraging organic momentum. Maintaining consistent paid promotion alongside organic content will be important in sustaining this positive trajectory in the months ahead.
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