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Key Statistics - Instagram
Disclaimer: This report analyses organic performance. Based on Instagram Insights and fluctuations in reach, it appears that paid promotion may have occurred during the reporting period. As we do not have access to the Meta advertising account, we cannot confirm when ads were active, ad spend, or which posts were promoted. Paid activity can also influence broader metrics such as profile visits and engagement, and the proportion of traffic generated from paid versus organic sources cannot be determined.
Numbers
Growth
(Compared to previous month)
Accounts Reached
79,874
(Consisting of 73,600 from ads and 6,448 from organic)
Total: - 19.4%
Paid: - 19.8%
Organic: - 31.6%
Instagram accounts reached fell to 79,874 in August, a 19.4% decrease compared to July's 99,111. Paid reach dropped to 73,600, down 19.8% from 91,807, while organic reach saw a sharper pullback, falling to 6,448 (-31.6%) from 9,432. This reverses the positive trend from July, with both paid and organic components pulling back this month. As we do not have access to the advertising account associated with this profile, the underlying cause of the paid decline cannot be independently confirmed.
Followers
1,620 followers
- 8.5%
54 new followers
The account gained 54 new followers in August, bringing the total to 1,620. This is an 8.5% decrease in new follower growth compared to July's 59 new followers, suggesting a modest cooling in audience acquisition after last month's stronger pace.
Profile Visits
2,660
+ 2.7%
Profile visits reached 2,660 in August, a 2.7% increase on July's 2,589. This is a far more modest gain than July's substantial 76.4% jump, but the continued (if slower) upward movement suggests visitor interest is holding after last month's strong uplift. As we do not have access to the advertising account associated with this profile, it is not possible to determine the exact split between paid and organic contributions to this figure.
External Tap Links
2,439
- 17.3%
External tap links fell to 2,439 in August, a 17.3% decrease from July's 2,948. This extends the downward trend already seen last month, when tap-throughs dropped 22.7% from June's 3,812. As we do not have access to the advertising account associated with this profile, the specific campaigns or content contributing to this ongoing decline cannot be confirmed.
Best Performing Posts
Week 3
Date: 21 August
Accounts reached: 3,355
Interactions: 85
Week 1
Date: 3 August
Accounts reached: 884
Interactions: 11
Week 4
Date: 27 August
Accounts reached: 867
Interactions: 28
Week 2
Date: 12 August
Accounts reached: 411
Interactions: 6
Week 3
Date: 19 August
Accounts reached: 363
Interactions: 23
Week 4
Date: 28 August
Accounts reached: 249
Interactions: 9
Week 5
Date: 31 August
Accounts reached: 187
Interactions: 10
Week 4
Date: 26 August
Accounts reached: 79
Interactions: 0
Key Statistics - Facebook
Numbers
Growth
(Compared to previous month)
Page viewers
132,353
+32.6%
Page visits
515
- 22.6%
Facebook page visits fell to 515 in August, a 22.6% decrease compared to July. This continues the downward trend from last month's 26.2% decline, pointing to a sustained pullback in people visiting the page directly.
Total views for August reached 238,720, a 31.6% increase on July's 181,422. This growth was driven primarily by paid activity, with views from ads climbing to 234,365 (+34.3%). This is a shift from last month's pattern, where organic was the growth driver and paid was in decline: August has effectively reversed that, with paid now carrying the increase in total views. Facebook page viewers reached 132,353 in August, a 32.6% increase compared to July's 99,824. This is a marked turnaround from last month's 65.5% decline, suggesting a strong rebound in audience exposure to the page this period.
As we do not have access to the advertising account associated with this page, we're unable to confirm the specific campaigns behind this rebound in paid activity.
Key Statistics - LinkedIn
LinkedIn impressions rose sharply to 362 in August, a 448.5% increase compared to July's 66. All impressions came from organic activity, with sponsored content remaining at zero, consistent with recent months. This marks a strong reversal from July's 67% decline, suggesting a single piece of content or a short burst of activity (visible around 11 August) drove most of the month's reach.
The page recorded 11 reactions in August, a sizeable increase from July's zero. This uptick in engagement lines up with the spike in impressions, suggesting the content driving reach also resonated with viewers.
LinkedIn followers grew to 45 in August, with 3 new followers gained in the last 30 days, a 200% increase compared to July's 1 new follower. This follows on from last month's pullback, indicating renewed (if still modest) momentum in audience growth.
With the centre located close to Sydney's CBD and surrounded by a large professional workforce, LinkedIn continues to offer valuable opportunities for audience growth. Maintaining a consistent posting schedule, while encouraging retailers, partners and existing stakeholders to follow and engage with the page, will help build on this month's uplift going forward.
Conclusion
August brought a more mixed picture for Cook+Philip Park Pool, with Instagram pulling back after several strong months while Facebook and LinkedIn both rebounded.
Instagram reach, followers, and external link taps all softened this month, ending the run of gains seen through July, though profile visits continued to edge higher. Facebook told the opposite story, with a substantial rebound in overall audience reach and paid activity driving total views sharply higher. LinkedIn also picked up meaningfully, with impressions and engagement both surging well past June's levels and the page adding several new followers.
Taken together, August suggests paid and reach-driven metrics on Facebook and LinkedIn found renewed momentum. That makes Instagram the channel to watch closely heading into the next month, with an opportunity to build on Facebook and LinkedIn's momentum in parallel.
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