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Key Statistics - Instagram
Disclaimer: This report analyses organic performance. Based on Instagram Insights and fluctuations in reach, it appears that paid promotion may have occurred during the reporting period. As we do not have access to the Meta advertising account, we cannot confirm when ads were active, ad spend, or which posts were promoted. Paid activity can also influence broader metrics such as profile visits and engagement, and the proportion of traffic generated from paid versus organic sources cannot be determined.
Numbers
Growth
(Compared to previous month)
Accounts Reached
62,339
(Consisting of 60,927 from ads and 1,617 from organic)
Total: - 22%
Paid: - 17.2%
Organic: - 74.9%
Instagram accounts reached fell to 62,339 in September, a 22% decrease compared to August's 79,874. Paid reach dropped to 60,927, down 17.2%, while organic reach saw a much sharper pullback, falling to 1,617, down 74.9% from August's 6,448. This extends last month's decline, with both paid and organic reach pulling back for a second consecutive month. As we do not have access to the advertising account associated with this profile, the underlying cause of the paid decline cannot be independently confirmed.
Followers
1,622 followers
- 52.6%
27 new followers
The account gained 27 new followers in September, bringing the total to 1,622. The pace of follower growth has slowed in line with the lower overall reach this period.
Profile Visits
462
- 82.6%
Profile visits fell sharply to 462 in September, an 82.6% decrease compared to August's 2,660. This suggests that far fewer of the accounts reached went on to view the profile. As we do not have access to the advertising account associated with this profile, it is not possible to determine the exact split between paid and organic contributions to this figure.
External Tap Links
1,927
- 21%
External tap links fell to 2,439 in August, a 17.3% decrease External tap links fell to 1,927 in September, a 21% decrease compared to August's 2,439. This continues the downward trend of the past three months, broadly in line with the decline in reach this period. As we do not have access to the advertising account associated with this profile, the specific campaigns or content contributing to this ongoing decline cannot be confirmed.
Best Performing Posts
Week 3
Date: 18 September
Accounts reached: 653
Interactions: 38
Week 2
Date: 10 September
Accounts reached: 272
Interactions: 10
Week 4
Date: 25 September
Accounts reached: 211
Interactions: 5
Week 1
Date: 6 September
Accounts reached: 206
Interactions: 3
Week 4
Date: 23 September
Accounts reached: 198
Interactions: 5
Week 2
Date: 8 September
Accounts reached: 168
Interactions: 1
Week 3
Date: 17 September
Accounts reached: 159
Interactions: 1
Week 3
Date: 15 September
Accounts reached: 124
Interactions: 5
Week 5
Date: 30 September
Accounts reached: 104
Interactions: 3
Key Statistics - Facebook
Numbers
Growth
(Compared to previous month)
Page viewers
109,759
-17.1%
Page visits
348
-32.3%
Facebook page viewers fell to 109,759 in September, a 17.1% decrease compared to August's 132,353. This reverses last month's strong rebound, pointing to a moderate pullback in overall audience exposure to the page.
Total views for September reached 205,232, a 14% decrease compared to August's 238,720. Views from ads eased to 202,868, down 13.4%, while organic views fell to 2,364, down 45.7%. Daily views held steady at around 7,000 to 9,000 for the first half of the month before dropping sharply between 13 and 16 September, then recovering to similar levels from around 18 September onwards. This mid-month dip suggests a brief pause or reduction in paid activity, which accounts for much of the overall decline in total views.
As we do not have access to the advertising account associated with this page, we're unable to confirm the specific campaigns behind this rebound in paid activity.
Key Statistics - LinkedIn
LinkedIn impressions reached 354 in September, a slight decrease compared to August's 362. All impressions came from organic activity, with sponsored content remaining at zero, consistent with recent months. Reach was again driven largely by a single burst of activity around 10–11 September, followed by smaller pockets of visibility through the rest of the month and a modest uptick in the final days. This suggests the page has held onto last month's improved reach.
The page recorded 10 reactions in September, broadly in line with August's 11, with no comments or reposts. Engagement once again lined up with the mid-month spike in impressions, suggesting the content driving reach continues to resonate with viewers.
LinkedIn followers grew to 48 in September, with 3 new followers gained over the month, matching August's pace. Follower growth remains modest but steady, building on the renewed momentum seen last month.
With the centre located close to Sydney's CBD and surrounded by a large professional workforce, LinkedIn continues to offer valuable opportunities for audience growth. Maintaining a consistent posting schedule, while encouraging retailers, partners and existing stakeholders to follow and engage with the page, will help build on this steadier performance going forward.
Conclusion
September was a softer month for Cook+Philip Park Pool, with Instagram and Facebook both pulling back while LinkedIn held steady.
Instagram continued the cooling seen in August. Reach declined, organic visibility fell, and the slowdown carried through to followers, external link taps and, most noticeably, profile visits. Facebook eased back after last month's strong rebound, with viewers, page visits and total views all lower, largely due to a brief mid-month dip in paid activity before views recovered in the second half of September. LinkedIn was the steadiest channel this month, holding onto August's improved reach and engagement and continuing to add new followers at a consistent pace.
Taken together, September suggests that CPP's paid-driven channels have lost some of their recent momentum, with the sharp fall in Instagram reach and profile visits standing out as the key area to watch heading into October. LinkedIn's steady organic performance offers a solid base to keep building on in parallel.
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